All Posts By

Helena Walsh

5 SEO Tricks You Didn’t Know

By | Business, Essex, General, SEO, Social Media | No Comments

SEO

SEO or Search Engine Optimisation is a term that I am sure you are hearing more and more these days.  To put it simply SEO means ‘how to get Google (as the main Search Engine we will be using Google throughout) to notice my website.’  Think about a shop in a shopping centre and all the methods store managers use to make sure people visit them.  Leafleting and standard advertisement works but nothing is more effective than having the shopping centre promote them and push their offerings to visitors.  The exact same applies to your online store.  To drive more traffic to your website you have to be found on the 1st page of Google search, 2nd page at a push.

There are  2 main ways of doing this:

1)         Pay Google to put you at the top of the 1st page.

2)         Use a few of our simple SEO tips to appeal to the Google algorithms and push you to the top organically. Where are these Tips I’m talking about? Keep reading.

1.Social Media

Nova touched upon the relationship between SEO and Social Media in our blog post ‘Social Media & SEO A Match Made in Heaven’ where we emphasized that your page ranking can be directly impacted by your Social Media presence.  There are numerous reasons why Social Media is so great for your page ranking.  Firstly, it is a great platform to promote Specifically the more ‘shares’ you have the higher Google will rank you, and the best way so make it easy to share is the key point here.

Google’s newest algorithm update ‘Hummingbird’ specifically looks at the standing of your Social Media presence. Rather than backlinks it would seem Google is actively more interested in the amount of ‘Shares’ your FB page generates as well as the popularity of your Google + page.

2.Interesting Content

This follows on well from Social Media I’ve said it before and I’ll say it again, genuine interesting content is vital to a successful SEO campaign. Remember one of Nova’s key rules:

If Content Is King Then Conversion Is Queen

The two go hand in hand. If you generate good content and put it out there conversations will start to happen. Google bots will pick up on the new interesting additions to your website as well as the ‘Shares’ ‘Likes’ and ‘Retweets’ that come with it, all of which ticks Google’s SEO boxes pushing your website up in their page rankings.

One of the best ways to do both is by regularly updating a Blog page on your website. Now we’re not talking once a week every week, but just once a month a 500 word post offering a genuine insight into your industry and what you do as a company can significantly help your SEO ranking.

3.Webmaster Tools

If you are serious about increasing your Search Engine ranking and I mean serious then you have to get to grips with Webmaster Tools. I use Google Webmaster Tools as it works well with Google Analytics. Where Webmaster Tools aid help you is in pointing out problems on your site that cause Google Bots to send negative SEO readings back to Google. Once rectified it will give you a positive SEO boost. So where Analytics tells you about the visitors you’re already attracting, Webmaster Tools helps you attract a whole new group of visitors.

4.Get more mobile friendly

Google have just reported changes to be initiated in the USA which will hit the UK soon.  Now Google will highlight when their algorithms find a website that is not mobile responsive, this will have the negative effect of encouraging people to avoid your site.  This then has a knock on effect on your page ranking and so should be a serious consideration when creating or re-developing your website.

The fact is Google prefers responsive web design not just for you, but for them also.  It’s more efficient for Google bots to trawl through the site, additionally if your site is repsponsive therefore combining your desktop and mobile site onto one URL it makes the site easier to share and for people to engage with.  If a visitor is unhappy when trying to view a mobile site on a desktop it creates a higher bounce rate causing problems for Google’s external link algorithm which will then harm your SEO.

5.Change the way you think about keywords

Previously Google focused on the words used in a particular search to evaluate the keywords you use in your site.  Now Google will also be looking at the intent of the searcher and will look to predict the answer of their next searches dependent on a previous search.  For example if you were to search “Who is Jennifer Lawrence?” then it will come up with her Wikipedia and IMDB pages.  If you were to then search “What films has she been in?”  then Google will presume that you mean Jennifer Lawrence and provide you to links about The Hunger Games, Silver Linings Playbook and American Hustle.  To get to grips with this new SEO style start thinking about the subject of your website, what information it provides and where your service is located.

Do you have any great tips for increasing your Page Ranking?

What do you think of Google’s developments?

As always we would love to hear from you! Either in the comments section below or Tweet us @TheNovaAgency

 

Cheat Sheet To Social Media

By | General | No Comments

“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman

social-media-cheetsheet

The above Infographic gives you all the information you require to tailor your Facebook, Twitter and LinkedIn graphics to ensure the greatest impact.  No longer do you have to worry about pictures being cut off and vital information being missed.  Your Timeline cover can be used to promote your services or simply show off your Logo to anyone who comes across it.  You can include a call to action or pictures from an event you have recently hosted.  You want to make sure that the graphic you use is memorable and encourages visitors to find out more about your company.

Remember there’s a reason why the saying “a picture paints a thousand words” exists.

Don’t worry, we’re not going to leave you with just the figures, that wouldn’t be very sociable of us now would it? There are some great online tools out there to help you edit your photos all for FREE so we thought we would compile some of our favourites for you to have a look at.

Roflbot

This is by far the easiest of the three but can be quite limited. If you’re looking to create a quick quote graphic then this is the one for you. Simply choose the image you would like, choose the text and font, click create and there you have it. One lovely graphic to display your ‘Quote of the week.”

Pixlr

Pixlr is for the more advanced graphic creation but once you get the hang of it you will find yourself addicted to it. Firstly you can open images from your desktop, from a web page or create a whole new one from a blank canvas. If you choose the latter option you can also choose the size of your image which means you can tailor it perfectly for your social media needs.

If the above isn’t enough to sway you then how about the fact that it can be used directly from your mobile phone. This can cut cost and time as you can create beautiful graphics that your followers will want to share whilst travelling to a meeting or on your commute home.

Tips such as these are invaluable for Small Business’ looking to make a splash on Social Media. So valuable that we will probably get in trouble for sharing them with you. But to truly dominate the Social Media world and start communicating with the millions of people active every day then we have vast amounts of tips that we’re just dying to share with you.

We had so many requests in fact that we decided to hold a training seminar September 2014 at two fantastic locations in Essex and Kent, If you are interested in social media training please get in touch to find out how we can help.

The Two Things I Think Everyone Should Know How To Do On Twitter And Facebook

By | Business, Social Media, Technology | No Comments

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Forgive me if what you are about to read are well known tricks in your Social Media Bag. Some of you may even ‘tut’ in disgrace but I do not mind. Perhaps I should have brought this to the attention of my followers long ago but it only just hit me that I regularly see people complaining about problems that these two tricks resolve.

And it hit me it wasn’t that they were forgetting to do it, no it was that they have never been told.

So do forgive me if this is all old news to you but allow me to bring these old tricks to light once more to aid the thousands of new users joining the plains of the Social Media world every day.

1. How to Make Sure That All Of Your Followers See Your Tweet To Another Account.

Are you a Social Media marketer who regularly checks analytics and think that some of your tweets to other accounts just do not have the same reach?

Or do you simply like to know that all of your followers can see when you tweet another follower?

Well then this tip is for you.

When Twitter guides you through the first steps in creating your first Tweet it fails to point out one major factor.

If you Tweet someone like this:

Blog Post 23.07.14 (1)

Without ANYTHING before the @ then the only accounts that will see that tweet are those that follow BOTH you and that account.

This can severely cut into the exposure of your tweets limiting your engagement and potentially impacting future business.

In order to avoid this and ensure that all of your followers see your Tweet you just have to put something else before the @

For Example:

Blog Post 23.07.14 (2)

OR EVEN

Blog Post 23.07.14 (3)

And there you have it as simple as a ‘.’

I think it’s shocking, SHOCKING, that Twitter doesn’t teach you this when you first sign up

movies-mean-girls-still-7

2. How To Control Everything On Your Facebook Profile

On a daily basis I read someone worried about a post being put onto their Facebook profile without his or her permission.

Or worried that a post might be uploaded when they have limited access to Facebook and so cannot take the post down.

And they are worried for good reason. More and more employers are admitting to checking current employers out on Facebook and if they don’t like what they see will bring in the employee for a warning or outright fire them.

Even worse there has been a dramatic increase in employers not hiring future employees over what they have managed to discover online. That means that if your security settings aren’t top notch that recent status that your friend has tagged you in, you know the one about you drinking until you passed out, can mean you loosing out on a job.

Well there is a simple security setting that allows you to verify any posts about you or any posts onto your wall.

To activate this setting follow these simple steps:

1. Click on Settings in the drop down option by your profile name

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2. Look to the left hand side and select ‘Timeline and Tagging.’

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3. This is a pretty useful page full of settings to help protect you on Facebook. The one we’re interested in however, is the following:

Blog Post 23.07.14 (5)You will want to select ‘Edit’ just to the side of ‘Review posts friends tag you in before they appear on your timeline?’

4. Simply click on ‘Disabled’ and it will allow you the option to Enable this feature.  This means that from now on whenever someone tags you in a status or photo it will not show up on your timeline until you have verified it!

Blog Post 23.07.14 (6)

I know everyone’s a winner right:

JLaw GIF

There you go, two simple tips that I believe every one should know. Hopefully you will find at least one of them extremely helpful.

Let me know if you need anymore help with either of the above! Simply tweet me at @HWalshNDM or e-mail me h.walsh@novadigitalmedia.com

 

How To Make The Most Of Facebook, Twitter & LinkedIn For Your Business

By | Business, Social Media, Technology | No Comments

Unless you’ve managed to avoid all forms of media over the past 5 years you would have come across at least one, if not all, of the following entities:

  • Facebook
  • Twitter
  • Linkedin

That’s not to say that you are active on all 3 or even 1 of them. Plenty of people I’ve spoken to claim to hate social media and the horse it rode in on. Furthermore, they believe that social media had no benefit for their company!!

Maybe you’re nodding your head right now or maybe you’re already thinking about what social media could do for you.

Consider the following questions:

  • Do you use Facebook, Twitter, or LinkedIn, either personally or professionally?
  • Would like better communication with customers?
  • Would you like to talk with key thinkers in your industry?
  • Do you hold exciting events, competitions or promotions?
  • Do you like to promote positive testimonials to as many people as possible?
  • Do you love talking about what you do?
  • Have any of your customers asked whether you were on Facebook, Twitter or LinkedIn?

If you answered yes to any of the above then Social Media is for you.

But how do you begin?

Or have you already begun your journey but require guidance on how to really take advantage of this modern phenomenon?

Well I have just the thing for you. Here are 3 tips to think about when approaching the big 3:

1) When creating your Facebook page apply to change the web address to include the name of your company.

So instead of:

www.facebook.com/thenovaagency/203848857493034589

You get:

www.facebook.com/thenovaagency

To do this go to ‘Settings’ click on ‘Page Info’ and Edit you Facebook web address.  Much easier for potential customers to find you and a great boost to your page ranking on Google!

2) When creating your twitter account & you are asked to follow a few accounts search for the following:

@bizitalk
@Ukhour
@ukbusinessrt
@thenovaagency

they actively RT (repost) any of your tweets to their huge following on your behalf.

3) On LinkedIn follow as many groups in your industry as possible. Look for ones that have a good following and whose admin are active in conversations.

This will instantly bring you into contact with other people in your industry expanding your networking group exponentially.

But that’s only the beginning of what I could share with you.

I can show you how to:

  • Drive new visitors towards your business.
  • Find and engage with a specific demographic increasing profitable relationships.
  • Use Facebook advertising to its full advantage increasing awareness and sales.
  • Get involved with conversations about your industry letting you know what your customers want.
  • Stand out on twitter with engaging posts just itching to be shared
  • Learn How to customize all of your accounts to match your unique image.
  • How to harness the power of ‘shares’ ‘RTs’ ‘likes’ and ‘follows’ into real results.

How can I teach you all of this?

If you would like to discuss our 1to1 Social Media Training, Don’t hesitate to get in touch.

 

5 Things You Never Knew About Google

By | Business, General, Technology | One Comment

google-featurebp

1. Google was originally called BackRub

I know what you are thinking, that we are making it all up. ‘Backrub?! BACKRUB?! Why on earth would a SearchEngine Company be called BackRub?’

But it is the truth, even Google states it on their official ‘Our history in depth‘ page. But why BackRub you ask? Well according to Wikipedia, always a valid source, one half of Google’s founders Larry Page conducted a research project on the importance of backlinks when analysing a web page. That research project was nicknamed ‘BackRub”. They then then created the first version of their soon to be infamous Search Engine under the name BackRub. Why exactly was it called ‘BackRub’ we hear you ask? Well it could be a simple reference to the importance of backlinks or to take that further the idea was that the more links you have the more important your website working on an online version of “you rub my back and I’ll rub yours”.

The answer is, we’re not so sure.

So there you have it Google was close to sounding more like a massage clinic. They preferred an even geekier name – ‘Google’ a play on the word “googol” a mathematical term for the number represented by the numeral 1 followed by 100 zeros . . . Or something along those lines.

2. Google Spends $72 million a year on employee meals

Yes you are reading that correctly. When it comes to providing sustenance for their employees Google way ahead of the rest. According to Employee cards Google provides 2 meals a day for their employees but if other sources are to be believed employees are usually getting 3 meals a day provided for them. If accounts are correct Google has at least 9,600 employees based around the US, they are open 251 days a year which would work out at around 600 meals per year. If you then do the math (as Sillicon Alley Insider has) it works out to roughly $72 million being spent every year. Just. On. meals.

Tracking down to see if any employees have piped up and indeed they have (although whether they do work for them we aren’t entirely sure) claims to have their laundry done for them and they make the workplace ‘fun’. Perhaps a more reliable source, another commentator who claims to supply provisions to Google states that Google provide massages for their employees. He even goes as far as to say that Google is “one corporation which takes care of its people and shares its wealth with those who help to make it so.”

Whether the extra commentary is true or not, one fact remains Google does provide free food for their employees quickly making it, bar Nova, the best place to work in our eyes.

3. Google indexes 60 trillion individual webpages

As of 2013 Google indexed 60 Trillion individual webpages. That’s 60 Trillion. Individual. Webpages. Going by American Measurements of 1 Billion = 1,000,000,000 and a Trillion being one 1000 x 1 Billion then:

1 Trillion = 1,000,000,000,000

If that still doesn’t blow your mind there are currently 7 Billion people on this planet. That means there are roughly 8,571 webpages for every single person alive.

And it’s never going to stop growing.

4. Search Actors name then Bacon number and it will tell you how many steps they are

This one was a favourite discovery in the Nova Office. If you’ve seen the Kevin Bacon Ads where he promotes EE’s high rates of connectivity and wondered why on earth he was chosen for the role it’s because Kevin Bacon is connected to every actor by ‘6 degrees’ or less. He has been in such a variety of films with such a wide range of actors that he is loosely connected with every single one.

Amused/impressed Google decided to add an algorithm where if you search any actor’s name and then finish with ‘Bacon Number’ it will tell you how closely connected he is with that actor.

For example:

BP 30.07.14

Will this help you grasp the internet better? Will it encourage intellectual growth? Probably not on both accounts but will it fill some time/help you waste a few hours? Definitely.

5. Google Searches All Of Your E-mails

This one edges into ‘Big Brother’ territory in an uncomfortable way. It would seem that Google searches through your e-mails using a process known as ‘content extraction’. This is where all incoming and outgoing e-mails are scanned for keywords to facilitate target advertisement towards that user. A bit like what Facebook does on a daily basis.

Furthermore Google Earth has been cited for breaching personal privacy for perhaps showing too much detail about those living at the homes shown in the street view.

Google however, remains strong and refuses to backdown to groups who believe it truly is breaching privacy laws.

Would it stop you from using Google?

So there you have it, 5 things you didn’t know about Google. Some of these facts may help you, some are just nice additions to the current ruler of search engines.

As always we would love to know your thoughts! Do you know anything about Google that we haven’t mentioned?

Tweet your facts to @TheNovaAgency or comment below!

How To Block Game Invites & Spoiler Accounts On Facebook & Twitter

By | Essex, Social Media, Technology | No Comments

Do-You-Want-To-Play-Candy-Crush

To celebrate Social Media Day we thought we would share with you two of our favourite tips for Facebook and Twitter. Trust us these tips will vastly improve your Social Media experience!

So without further ado here they are!

Our Favourite Facebook Tip

How to Block An App on Facebook

This is the one that I see crop up over and over again on my Facebook newsfeed.  In fact posts begging for people to stop sending them ‘Candy Crush’ or ‘Farmville’ invites is such a regular theme that it is what prompted me to write this blog post in the first place!  I’m sure you’ve been on the receiving end of one of these annoying requests, the mosquitos of the online world.  Or you are one of those who love the games and in order to progress to the next level send out pleas for help to your loyal, wonderful friends.

And who can blame you that is what friends are for right?  But whether you are the receiver or the ‘sendee’ there is something you can do to save your friendship before the addiction of the game or the influx of invites breaks you down to the point of despair.

Follow these simple steps for your own peace of mind and enjoy an app free Facebook today!

1)   Log into your Facebook account.  Select ‘Settings’

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2)   Look to the left and select ‘Blocking

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3)   It will bring you to the following page:

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This is a pretty helpful page that can help you conquer a few different annoying notifications on Facebook.  You can restrict what a certain friend sees on your profile (without their knowledge) or block event invitations if someone you know is prone to doing so.

But that’s not what we’re here for right now, right now we want to know how to block a specific App and any invites it comes with.

To do this there are two different options:

1)   Type the name of the friend who keeps sending you the invite.  This works if there is only one repeat offender and there is the added option to block any future App invites no matter the App.

2)   Block an app completely.  This will prevent the App from gaining any information from your Facebook Page and will block all invites from any of your friends playing that particular App.  This is the option I tend to opt for.

And there you have it!

Our Favourite Twitter Tip

How To Mute An Annoying Twitter Account

Has your Boss started Tweeting about and only about work?

Is a particular friend of yours posting spoilers about Game Of Thrones?

Is a company spamming you with uninteresting content a bit too much?

Yet still you do not want to un-follow them in fear of rudeness (A very British problem) or even worse that it might force their hand into un-following you.

Well Twitter may have presented you with an answer. In their infinite wisdom Twitter recently introduced (with little fanfare) a mute function that allows you to effectively ‘silence’ another account.

To do this, like with Facebook, there are two ways:

1) Straight from your newsfeed. All you have to do is click on ‘More’ at the bottom of the tweet and click ‘Mute @_________’

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2) From their account. If you have taken some time to look through their account, debate whether you should, and then come to the decision that yes you need a break from their tweets for just a little while you can click on the ‘gear’ symbol to the left of the ‘following’ tab then select ‘Mute @_________’

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Once you have selected the mute function their Tweets will no longer plague your Twitter feed. More importantly they will not know that you have blocked them ignorance really is bliss in this instance.

We know what you are thinking, as online marketers are we not worried that you will now go and mute our Twitter account. Honestly it hadn’t even crossed our minds because even if you were to ‘mute’ our account as long as the content we send out is interesting and of value you will still see it.

How?

Well you will still be able to see a Tweet from a muted account if it is Re-tweeted by an account you follow. Or if we think that a Tweet will be of particular use to you and directly tweet you via your handle you will still be able to see the Tweet.

So if you put out great content (and we think we do) then the mute function will not affect you!

We hope these two tips help you, if you would like to talk to anyone about how to make the most of your Social Media experience feel free to tweet @HWalshNDM or e-mail her on h.walsh@novadigitalmedia.com

Why Websites Are Not A COST To Your Business!

By | Business, Essex, Web Design | One Comment

Cost:

‘an amount that has to be paid or spent to buy or obtain something’

Two words that resonate from that definition by Google are:

• Paid
• Spent

Well what do those words mean?

Paid:
• To give
• To settle
• To suffer in retribution
• To transfer money
• To repay
• To pay in debt

Spent:
• Used up; Consumed
• Having come to an end
• Depleted of energy
• Tired; Worn Out; Exhausted
• Used Up, Consumed

Do these sound like words you want to use to describe the process of acquiring your businesses most valuable asset?!

Nova Digital Media have coined a phrase we use to describe the commercial release of funds to create a digital presence online for your business:

Corporate Digital Investment

Why use “’Investment’ to describe a website?

Define Investment: (thefreedictionary.com)

• Property or another possession acquired for future financial return or benefit
• A commitment, as of time or support
• The act of investing effort
• A thing invested in such as a business

Sound more like the words you want to hear?

One of the largest problems Web Designers face when selling their wares is cost, as soon as you concern yourself with cost you are fighting a losing battle, there will always be someone else out there willing to offer cheaper website than you.

At Nova we sell on value, our websites are valuable assets that increase revenue and give your business a direct online benefit.

For example an ecommerce website that brings a business 40% of their revenue should have at least 40% of the marketing budget allocated to ensure that revenue is sustained right?

Then why oh why do most people buy on price and not return of investment?!

It’s crazy!!

The best analogy I’ve ever used to accurately describe this insane buy on price situation is the “Build me a house” model.

Picture, if you will, someone asking a builder they have never met before, “build me a house!”. The builder then a little surprised by this blunt request agrees reluctantly, then without anymore being said the Home owner follows up with a classic question…”Oh and how much will that be?”

How would the builder then explain what considerations need to go into building a house:

  • What plot of land to use and where?
  • Which Architect to use…?
  • What size is the house?
  • How many rooms?
  • What is the function of the rooms?
  • What materials are required (structurally / aesthetically)?
  • What materials are wanted (wood / metal / glass)?
  • Which professionals do you want working on the job?

Imagine the huge variables involved in the “costs” that are building up.

As you can imagine there are too many assumptions to make for the builder to simply pluck a figure from the air. Of course with experience the builder could say a figure and constrict the buyers dreams by fitting limiting their choices but we’re not building a house and we don’t believe in constraint.

One way to do it would be to say to the buyer, “My hourly rate is £xxx, resources are not included within that fee and I do not know how long the build will take.” Not a very comforting concept, you may as well hand the builder a signed cheque and let him fill out the amount.

Our considerations for Internet Marketing are in many ways the same as the builder but we have “revenues” coming back to consider building into your Internet strategy.

The main question is – How much money do you want to make from your website?

  • How big is the site?
  • What does the site do?
  • How much content have you got / do you need?
  • Do you have photos / Are they good enough?
  • Which coders will we need?
  • Will you need photography or copy writing services?

Consider we are building your online shop front, your 2-way communication with your clients and integrated marketing solutions to grow your business.

Deciding what is best for you and your business and what other external considerations need to be used in tandem with your website should not be something you rush into with the best “price”, and definitely not something taken without serious advice and consideration.

Long term goals, milestones and task need to be considered. Does the company you’re working with match your values and ideas? Are you comfortable with them? Do you trust them? Will they be there to support you in a year or two?

30% of all start-up businesses fail in the first year so it is important to consider if the company you’re working with is established, respected and most of all if you like the work they have done in the past.

Nova have adopted a very simple 4-stage process to guide our clients through the battle field of unlimited choice and infinite possibilities and it all begins with professional and serous consultancy in the form of a fact finding meeting. This meeting can be in person or over Skype or phone, and takes anything from 30 minutes or more.

After all we have no idea what you want to achieve from your website! Our mission is to fact find and discover what it is you would like to have, what you need and what you have to have to do to hit goals.

For example; Do you need to be found on Google for certain search terms? Do you have systems in place to sell you services internally? Do you have a CRM and would you like your web leads to be injected straight in? Do you use Social Media and if not which platforms would be best for you?

This is just the tip of the iceberg and there are plenty of other considerations to take into account as well.

If you want to have a serious Internet presence, if you need results driven solutions just call a company like Nova that acts professionally enough not to just take your money without question.

For clear blue-sky solutions for your business call Nova Digital Media or The Nova Agency Today on 01708553320.

5 Top Tips For Social Media

By | Business, General, Social Media, Technology | One Comment

Every day we’re learning new things, and with Social Media new tips are sent into the online world every day at an increasing rate. Add this to the fact that being a Social Media Manager today is very different from a year ago and it is hard to keep up. Those that call themselves Social Media Managers find that their job roles and their responsibilities have shifted completely into content marketing. Now when running Social Media platforms content is key to organic and genuine interactions, sales is second to increasing reach and should be treated as a nice by product of a successful campaign and in my opinion should not be a primary aim.

Once we have accepted that Social Media is content driven it becomes a question of; how to source/generate good content and how to ensure that good content is regularly being posted at the right time.

Here are my top 5 tips for those beginning to tackle the Social Media world.

1) Set Up Google Alerts

This is brilliant in it’s simplicity and is usually overlooked. The reason that I have put this down as a Top Tip is mainly for when you’re on the go or if it slips your mind to have a look at industry related news Google will e-mail it straight to you. An added bonus is of course if you have ‘push notifications’ enabled on your phone so it notifies you. However, make sure you select your options correctly so you do not get random articles from blogs who are talking about events loosely connected with your industry.

To set up Google Alerts click here

Simply select the options that best suit your purposes, personally I set up two alerts one for ‘News’ and one for ‘blog’ results to weed out the really generic stuff.

Blog Post 16.04

2) TweetDeck

My relationship with Tweetdeck has suffered some highs and some lows. When first venturing into Social Media I had TweetDeck enjoying the ability to update Twitter and Facebook with one click whilst simultaneously being able to schedule posts for a later time and/or date. Then the faster performing management systems like Hootsuite and Sproutsocial (see point 4) came along. They included the ability to manage numerous accounts at once across multiple platforms not just Twitter and Facebook. Rather than try and compete TweetDeck streamlined their system and removed Facebook allowing the user to zero in on Twitter.

They realised that one problem with Twitter is simply the vast amount of information that an average user is bombarded with and the speed that it moves at. The beauty with the new TweetDeck ironically is that if focuses only on one Twitter account at a time. You can therefore have columns dedicated to the ‘Lists’ that you have lovingly created on Twitter allowing you to watch real time what your followers are up to. Or if you have a ‘List’ dedicated to leads you can see what they are up to and when they are online allowing you easier access to engage.

You can only access TweetDeck on desktop at the moment but there is an app to make accessibility easier.

3) Buffer App

I was resistant of this application when I first came across it worried that it might interfere with my posting schedule, however it has rapidly become part of my daily routine and is now a brilliant way of sourcing content.

Buffer allows you to schedule content that is it’s primary aim, it means that rather then sharing a good article that you have found straight away you can store it away and Buffer will schedule it for you. It’s newest addition is what has now won me over. Through signing in with your Twitter Account Buffer looks at what you regularly post and then tailors suggestions to you every day. This means that with one click of a button you both source and schedule good content in the most efficient of ways.

4) Management Tools

Although I’ve simply labelled this point as ‘Management Tools’ I will mainly be talking about Hootsuite and Sproutsocial as these are the two that I primarily use and have the most experience with. Both have their advantages and disadvantages but the main reason that it has made my top 5 tips is for their scheduling feature.

With Hootsuite you can schedule the following:Hootsuite Profiles

Sproutsocial is slightly more limited but it makes up for this with it’s easier reporting system and fantastic user interface. With Sproutsocial you can add the following accounts:

SproutSocial Profiles

With both management systems you can schedule content for the next year if that is what you wish allowing Social Media Managers to plan campaigns months in advance and giving them the confidence that content will definitely be coming out on those dates. It also allows you to post at strategically potent times of the day maximizing reach and engagement.

Hootsuite Scheduling EditSprout Social Scheduling Edit

5) Pulse

Pulse is one of my favourite discoveries of recent months. Recently bought by LinkedIn it had been the late Steve Job’s favourite app for it’s simplistic design and integration with all major social media platforms. Whilst I do love how easy it is to share on Facebook, Twitter and LinkedIn, what I use Pulse for is sourcing custom content across a range of industries. It allows you to source articles from all around the web in categories tailored to your wishes. The articles are then displayed in a visual format that is pleasing to the eye and when you click through to the article you can ‘like’ it and share it in two simple steps.

Pulse 1Pulse 2Pulse 3

You can then organise these categories into ‘Lists’ to suit the industry you’re working for. For example for NoVa Digital Media I wanted to source articles dealing with the latest news in Technology:

Pulse 4

With LinkedIn’s acquisition you can now sign into Pulse via your LinkedIn Account, and faster searches with more discovery tools.

I hope that these Tips help anyone looking to take on the social media world, if you would like to discuss more please get in touch:
@HWalshNDM
h.walsh@novadigitalmedia.com
01708553320

New Twitter Layout

By | Business, General, Social Media | One Comment

Over the next few days you will be hearing more and more about the new Twitter layout and it’s comparisons to Facebook. Of more importance however, are it’s implications for businesses and how they can take advantage.

So what are the changes and how can we utilise them to our advantage?

1) The First thing that stands out to us is the new cover photo option. This is what screams Facebook when you first see the new profile layout. Rather than have a small header behind the profile picture it now takes prime position and stretches across the entire page. This means that unlike Facebook the cover photo is now a lot larger and some could argue more effective.

Like with Facebook the profile picture now moves to the left and lower down the page cutting into the cover photo slightly.

New Twitter Profile 1Old Twitter Profile 1

Tip 1: Twitter advises that the best dimensions for your profile picture is now a much larger 400 x 400 px

Tip 2: As you can guess the new header turned cover photo is now 1500 x 500 px rather than the much smaller 520 x 260 px

Tip 3: Business’ should take advantage of this new space for Call to Actions and to show off products that they are proud of

Tip 4: USe your space wisely. Whilst it will be a great new way of promoting new information and Calls To Actions when on a mobile device the profile picture returns to the centre of the Header therefore blocking out parts of the Header that were visible on your desktop.

New Twitter Profile 1.4

 

2) Once you’ve used the new Twitter for a couple of minutes you notice that the profile page has a far more Facebook feel to it. Your tweets are much larger making them easier to read and your profile information is now underneath your profile picture much like the ‘About’ information on your Facebook Profile.

Tip 5: Again this makes the information easier to read and access and should therefore be used by companies to stress important information about their company.

3) Perhaps our new favourite feature, and one that is very different from good old Facebook, is the new ability to ‘Pin’ a tweet to your timeline – you cannot however, pin other users tweets to your timeline. By ‘pinning’ a tweet you keep it at the top of your profile timeline so that every time a user clicks on your profile that is the first pin they see.

What does this mean for business’? Well one of the biggest problems companies face is that the average life span of a tweet is extremely short, the longest being around 2 hours however the more followers you have and the more accounts they follow cuts this time dramatically and for some will only last a few minutes.

By giving accounts the option to ‘pin’ a tweet it means that they can have one tweet remain static at the top of their page. If however, you decide to ‘pin’ another tweet it will replace the previously pinned tweet which will then go back to it’s position prior to ‘pinning’. This means that the pinned tweets do not get simply pushed down your timeline but virtually disappear if they were pinned quite a while ago.

New Twitter Profile 3

Tip 6: ‘Pin’ those tweets that have a link that you wish to promote, or a competition/offer you want to push.

4) Visual Changes

Tweets that are performing well based we’re guessing on retweets, replies and favourites will appear larger in your stream drawing the eye to these tweets more than others.

You may notice that your photo gallery layout has changed as well and some could argue that it looks quite similar to another Social Media platform we all know and love, Pinterest (combine this with the new ‘pin’ feature and it’s not just Facebook who seems to have been flattered through imitation).

New Twitter Profile 4

Tip 7: Photos are now easier to view and easier to select making it a useful tool for promoting certain products.

5) If you were to then visit a profile who has switched over Twitter tells you how many mutual followers you have underneath a more prominent direct Tweet box.

This means that you can easily see how interconnected your networks are and if it is worth going through their followers or not.

New Twitter Profile 5

6) Don’t Panic!

Not everything has changed and more importantly if you’re not a fan you do not have to switch over. . . yet. Twitter have not mentioned when or if they plan to make these changes permanent but like Pinterest and unlike Facebook, they are giving you a chance to choose whether you change over.

Additionally your Home, Notification, and Discovery Pages have not changed meaning that your background graphics can stay exactly the same.

What do you think? Do you like the new Twitter layout? Have you switched over?

If you are a business and you want to know how this affects you more please ring on 01708553320 and one of our friendly Social Media Gurus will love to talk you through it.

Happy Birthday Nova

By | Business, Essex, Technology | One Comment

Nova’s One Year Birthday

Last Friday witnessed Nova’s 1st year birthday and we do not take it for granted that we have made it. The statistics are not on our side with a third of all new companies failing in their first year. We have had a lot of help along the way whilst putting in some serious hours ourselves to make it work.

Time has flown by since we first begun and so we have attempted to document some of the biggest changes since we began taking our first steps in the big bad online world. We have evolved and adapted and expanded in all directions, but more importantly we have remained a company we can proud of.

Moving Onto Bigger And Better

Our first big step was to move offices from Basildon to the CEME Centre of Innovation and Excellence in Rainham. Closer to London and boasting an inspiring environment the CEME Centre encouraged our upward trajectory and cemented Nova Digital Media as a serious Digital Company.

We love our new offices, the team here understand our goals and offer a helping hand whenever possible. There’s room here too if you fancy being our neighbour!

Congratulations It’s Twins!

Well not quite. Our most recent piece of news takes the form of a brand new exciting company: Nova Connect. Pushing the boundaries of technology Nova Connect aims to deliver solutions that will help you to engage with your clients like never before. Aim to be different with Nova Connect.

With Nova Connect we are pushing harder than ever talking to a whole range of new clients. We have time for everyone from SMEs to Governmental Departments to Blue Chip Companies we’re talking to as many people as possible!

New Faces

We have gone from one man’s dream to a team of nine. With a dedicated Web Design Team, PR inspired Social Media gurus, avid networkers and out of this world creative team. Together they produce some of the most unique and effective campaigns that can be found on the web.

Included within this growing team are the core employees of Nova Digital Media with the notable addition of John Wallace as Managing Director.

Rebrand

Here at Nova we are vain beings and understand how a change in style can make the world of difference. It is for this reason that we have planned a few makeovers during the last year ready for our second. We have brand new business cards, and an exciting new look about to launch in the coming weeks. Our new websites are almost ready promoting some of our newest tech and the wonderful Nova Connect.

A Clear Process

In order to have a machine work at maximum capacity there has to be some element of trial and error. Over the past twelve months we have worked hard to create a process that allows our team to become an extension of your company rather than an outsourcing cost. If you were to pick up the phone today then you would begin a clear journey towards success.

To put it simply after the first ‘hellos’ we would:

• Consult
• Conceive
• Design
• Deliver

Over the past year we have witnessed a few lows (nerf guns in the office and chocolate during diets) that are completely out-weighed by the highs (new offices, new company, new tech, new Nova). Come and enjoy the next year with us!