SEO or Search Engine Optimisation is a term that I am sure you are hearing more and more these days. To put it simply SEO means ‘how to get Google (as the main Search Engine we will be using Google throughout) to notice my website.’ Think about a shop in a shopping centre and all the methods store managers use to make sure people visit them. Leafleting and standard advertisement works but nothing is more effective than having the shopping centre promote them and push their offerings to visitors. The exact same applies to your online store. To drive more traffic to your website you have to be found on the 1st page of Google search, 2nd page at a push.
There are 2 main ways of doing this:
1) Pay Google to put you at the top of the 1st page.
2) Use a few of our simple SEO tips to appeal to the Google algorithms and push you to the top organically. Where are these Tips I’m talking about? Keep reading.
Nova touched upon the relationship between SEO and Social Media in our blog post ‘Social Media & SEO A Match Made in Heaven’ where we emphasized that your page ranking can be directly impacted by your Social Media presence. There are numerous reasons why Social Media is so great for your page ranking. Firstly, it is a great platform to promote Specifically the more ‘shares’ you have the higher Google will rank you, and the best way so make it easy to share is the key point here.
Google’s newest algorithm update ‘Hummingbird’ specifically looks at the standing of your Social Media presence. Rather than backlinks it would seem Google is actively more interested in the amount of ‘Shares’ your FB page generates as well as the popularity of your Google + page.
This follows on well from Social Media I’ve said it before and I’ll say it again, genuine interesting content is vital to a successful SEO campaign. Remember one of Nova’s key rules:
The two go hand in hand. If you generate good content and put it out there conversations will start to happen. Google bots will pick up on the new interesting additions to your website as well as the ‘Shares’ ‘Likes’ and ‘Retweets’ that come with it, all of which ticks Google’s SEO boxes pushing your website up in their page rankings.
One of the best ways to do both is by regularly updating a Blog page on your website. Now we’re not talking once a week every week, but just once a month a 500 word post offering a genuine insight into your industry and what you do as a company can significantly help your SEO ranking.
If you are serious about increasing your Search Engine ranking and I mean serious then you have to get to grips with Webmaster Tools. I use Google Webmaster Tools as it works well with Google Analytics. Where Webmaster Tools aid help you is in pointing out problems on your site that cause Google Bots to send negative SEO readings back to Google. Once rectified it will give you a positive SEO boost. So where Analytics tells you about the visitors you’re already attracting, Webmaster Tools helps you attract a whole new group of visitors.
4.Get more mobile friendly
Google have just reported changes to be initiated in the USA which will hit the UK soon. Now Google will highlight when their algorithms find a website that is not mobile responsive, this will have the negative effect of encouraging people to avoid your site. This then has a knock on effect on your page ranking and so should be a serious consideration when creating or re-developing your website.
The fact is Google prefers responsive web design not just for you, but for them also. It’s more efficient for Google bots to trawl through the site, additionally if your site is repsponsive therefore combining your desktop and mobile site onto one URL it makes the site easier to share and for people to engage with. If a visitor is unhappy when trying to view a mobile site on a desktop it creates a higher bounce rate causing problems for Google’s external link algorithm which will then harm your SEO.
5.Change the way you think about keywords
Previously Google focused on the words used in a particular search to evaluate the keywords you use in your site. Now Google will also be looking at the intent of the searcher and will look to predict the answer of their next searches dependent on a previous search. For example if you were to search “Who is Jennifer Lawrence?” then it will come up with her Wikipedia and IMDB pages. If you were to then search “What films has she been in?” then Google will presume that you mean Jennifer Lawrence and provide you to links about The Hunger Games, Silver Linings Playbook and American Hustle. To get to grips with this new SEO style start thinking about the subject of your website, what information it provides and where your service is located.
Do you have any great tips for increasing your Page Ranking?
What do you think of Google’s developments?
As always we would love to hear from you! Either in the comments section below or Tweet us @TheNovaAgency