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Helena Walsh

Social Media And SMEs

By | Business, Essex, Social Media | No Comments

Yesterday on Radio 4 a guest speaking on behalf of last night’s Brit Awards explained how they have made this year’s show more exciting than ever by, “having the ceremony streaming live to over 150 countries on Youtube and allowing viewers to vote on Twitter for the first time. Social Media is central to everything we’re doing this year.” And it worked. Not only has #BRITAwards2014 remained a Top trend since the event but it was flooded with Tweets casting votes for a particular boy band, who like Voldemort I refuse to call by name.

Now of course a British SME will not be looking to the Brit Awards as a business model that can realistically be followed. Social Media does not have to be ‘central’ to everything that you are doing but now more than ever it should have a more pivotal role within your company. A recent report of survey answers from American companies show that 90% of small businesses are actively engaging in Social Media every day.

And where America goes the UK, and some may not be happy about this, tends to follow. Alongside this growth in Social networking participation these American SMEs also witnessed a 42% increase in customers gained with online and social channel driving the most business. Already 57% of small businesses in the UK use Social Media and the number is growing every day.

Can your company really afford to miss out on Social Media when in the next 2-5 years Social Media will be the one of, if not, the primary channel of communication between businesses and consumers.

You may be sitting there saying that your key demographic isn’t on Social Media, well Twitter’s largest user group are 55-64 year olds and Facebook well Facebook has over 1 billion members so if you can’t find your target market there I’m not sure where you will find them.

Markets were created because people began congregating to discuss daily life and then needing somewhere to buy products. Sellers seeing an opportunity set up stalls to flog their wares. Ask yourself, where are the majority of your customers now> Now when you are not limited by physical restrictions and can attract new custom all around teh world, where are they congregating to gossip, discuss, and debate. Where are they looking and asking for new products.

The answer is, if you haven’t already guessed it, on Facebook, Twitter, Google + and Pinterest to name but a few.

But be warned it’s not just about tweeting and posting about deals and offers. It is not a ‘traditional’ method of communication. The everyday user has dictated the etiquette on Twitter, and it’s companions, it is a social place and so the majority of your posts should be relaxed and invite conversation.

Social Media gives with one hand and takes away with the other. That is why a guiding hand can make all the difference between getting lost amongst the chatter or transforming into the ultimate conversationalist.

The scary fact is that many SMEs are going to have to step out of their comfort zone and embrace Social Media. Albert Enstein once said, “A ship is always safer at shore but that is not what it is built for.” Your business needs to be heard, whether it’s to tell people about an offer, or to show off a testimonial it needs a forum to do this and the new slightly scary world of Social Media is this forum.

But don’t worry Nova Digital Media can help you every step of the way. Whether it’s simply setting up your accounts and showing you how to ‘Tweet’ or running a fully fledged campaign across multiple Social Media we have a team of self-confessed Media addicts ready for you.

Give us a call today for more information, just ask for Helena: 01708553320

SuperBowl Ads The British List

By | General | No Comments

Waking up on Monday morning us Brits are presented with a trend that we all knew was coming, at this very moment it is trending on both Facebook and Twitter, the Superbowl. And with such an event every year we prepare ourselves for the onslaught of big American ads making their debut ( a few we know came out a little bit earlier but their golden time to shine was Sunday evening American time). All the big names were in play; Jaguar, Budweiser, Audi, Beats, GoDaddy to name but a few. It has always caused quite a stir in the Nova offices with disagreements over some of the US top picks involving comments regarding British humour and culminating in 3 members of the team; The Boss, The Communications Girl, and the Web Guru deciding to do their own top 5 Lists. We won’t keep you waiting any longer.

The Communications Girl (CG)

The quality of Superbowl Ads this year was incredibly high and it seems that this year, more so than in prior years, brands were using the power of celebrity to the max. A few of the offerings this year were crammed with more celebrities than a red carpet event. I would also like to add that non-British readers may call me out on my bias when it comes to the more Union Jack loving Ads but seriously they have little extra something (Tom Hiddleston) this year.


Budweiser ‘Puppy Love

The romantic in me swooned at this ad. I’ll ignore the fact that one’s a horse and one’s a puppy and that it has nothing to do with Budweiser. I’ll also ignore the fact that Budweiser is clearly playing on a woman’s love for a puppy (Andrex is the real criminal there). It. Is. Adorable.


Bud Lite

Budweiser strikes again but with this time with Bud Lite. Named on various sites as the ‘best’ ad from the Superbowl I unfortunately find it a little too much. I LOVE the fact that ‘The Terminator’ himself rocks up in a hilarious outfit to play Table Tennis and that there’s a LLama but it’s still just a little too OTT for me.


Kia K900

The top 3 were extremely hard for me and at various points of the day this ad was my number 1. It is a beauty of an ad, it checks all the boxes; awesome special effects, check. Laurence Fishburne as his Matrix alter ego, check. My ONLY issue is the use of the slightly over used Nessun Dorma. Other than that Kia have pretty much hit the nail of the head with this one.



Now I know what everyone’s going to say that the only reason Jaguar’s British Villian’s Rendezvous beat out Kia K900’s offering is because it is British. It’s not. The ad plays on a stereotype that we love to hate and includes Tom Hiddleston’s cheekbones. Plus London looks excellent and there’s a helicopter. I simply cannot see how even an American can fault that logic.


Newcastle Ale ‘Not a Mega Huge Ad’ Ad

This, in my humble opinion, has British (female, my boss hastens to add) humour down to a tee. Anna Kendrick is superb, with her one liners, “Beer commercial girl hot no. But I like a challenge.”‘ and I’ve always been a sucker for Ads that shy away from the norm. All the other videos in my list must have had budgets larger than a small country’s economy. But this ad shines in it’s simplicity. My boss kept referring to this Ad as the ‘bitchy girl’ one but this just made me like it more.

A special mention should go out to Beats Music Ad featuring Ellen. If only for her impressive shapes on the dance floor.

The other lists (The Boss & The Website Guru) will be out soon, but let us know what your favourites were! Do you agree or disagree with any of my top picks?!

Thanks for reading,

Communications Girl

Social Media, Teenagers And Employability

By | General, Social Media | No Comments

Last week on BBC breakfast news the retired footballer Stan Collymore made an appearance to shine a harsher, although not harsh enough in my opinion, light on the awful Twitter abuse that he has had to suffer over the weekend. Through talking about this topic on national TV he has brought to the attention of millions a topic that needs to be talked about more.

Whilst on the famous BBC Breakfast couch Collymore quite rightly calls Twitter a “breeding ground” for hate and then talks of his discomfort over age restrictions. The age limit on Twitter has always been low with no actual age limit officially enforced meaning that persons of a younger age can legally join the Twitter world and send off their thoughts to be read, potentially, by millions. In Collymore’s case he has witnessed ‘gangs’ of adolescents spouting abuse from all angles. A virtual representation of what is happening on our streets, youngsters readily joining the ranks of criminal organisations. Despite Twitter’s secure privacy settings this is down to the individual to use and is not enforced on those younger than 18. And Twitter as we all know is not the only platform to encourage such foul play. All the major sites, Facebook, Tumblr and Instagram to name a few are all vehicles that internet trolls and bullies use to enable their cruelty.

David Cameron himself has argued that the topic of cyber-bullying should be made part of the sex-education syllabus at schools and that teenagers need to be educated on it now more than ever before.

Another worrying trend that is growing at an alarming rate is that of ‘Internet Addiction’ and the devastating affect of sites encouraging self-harm. The Telegraph recently wrote about the tragic case of Tallulah Wilson who committed suicide after using Social Media to trade stories of self-harm and to feed her downward spiral. The article reports that Culture Secretary Maria Miller wished to “crack down on the ‘poison’ reaching young people through their use of social media”.

The more severe cases of cyber-bullying and Internet fuelled self-harm will always be popular topics of debate. Ones that the government quite rightly casts an increasingly more critical eye upon, and yes whilst these matters cannot be ignored there is one area that I believe is slipping under the radar.

That is the issue of of Social Media and employability, although touched upon in the media when cases such as Paris Brown arises, is not given the focus that it deserves. The number of employers who have actively rejected a potential employee because of something they have seen on social media is growing at an increasing rate. More importantly this growth is being matched if not passed by the number of employers who are hiring because of a candidate’s Social Media activity.

Most would assume that posting about drinking and taking drugs would put off potential employers quite effectively and they would be right. This is quite an obvious one but what many do not realise is that something as small as spelling mistakes can also put off a prospective employer. However, what needs to be stressed even more are the rising numbers of employers hiring because of an element of a person’s social media profile that has impressed them. Facebook posts about charity work, Tweets in another language and Pins organising your activities are all reasons as to why employers have hired someone. These are simple methods that teenagers need to be educated on. Some may be already doing so but need the confidence to capitalise upon it.

It is for this reason that I have begun going into schools around Essex teaching young adults of the benefits that can be yielded from a clever use of social media. Hopefully through educating this age group we can start to see small changes in how they approach Twitter and Facebook and how they use it to promote themselves in a more positive light.

When approaching Social Media, at whatever age, just keep one thing in mind. If you were at a party full of people and you knew only a third well what would you comfortable with the other two thirds knowing about you? What wouldn’t you mind being talked about loudly? Who would you talk to and who would you pursue a friendship with? What would you boast about and what would you keep a secret?

If teenagers begin to ask these questions before posting on the Internet then maybe we can walk away from forums of hate and missed opportunities when they are older.

New Trending Feature On Facebook

By | Business, General, Social Media, Technology | One Comment

Trending On Facebook

Facebook has recently rolled out a new Trending feature on Facebook Home pages.  Although not available to all Facebook users this feature works like Twitters trending news feed.  It shows the top 3 most popular topics and hashtags being talked about on Facebook at that time.  These stories are collated from people and Pages who’ve shared them with you or have shared them as Public.


Facebook has introduced this feature, recognizably a Twitter function, in order to encourage conversations, and to push their introduction of the #.


These trends will appear on the right side of your homepage with a little blue arrow cementing the topic as a rising news story of note.

Facebook Trending Feature

At the moment this feature seems to be at it’s earliest stages with users not able to set locations as a filter meaning that UK users may come across popular news stories in the US.  Whether this is positive or a negative depends on the user.  I for one have no interest in whether the Seattle Seahawks have made it to the Superbowl or not.

As a Twitter user who hates having to click on the trend to find a viable link, and thus having to witness a few moronic tweets a long the way, this will save me time when sourcing content.

One useful feature is Facebook’s addition of putting a link up to a news article discussing the trending topic.  This means that a user does not have to click on the trend to see what it is about but rather can go straight to the source.  As a Twitter user who hates having to click on the trend to find a viable link, and thus having to witness a few moronic tweets a long the way, this will save me time when sourcing content.

These trending topics do not appear on your business page news feed so companies cannot reference them when on their page.  Additionally this feature has not been rolled out to everyone so if you cannot see these little blue arrows of trending might do not worry, I’m pretty confident it will be with you soon.

Do you have this newest feature? Will it add to your Facebook experience?

Personally I would have been more excited by Facebook’s endorsement of GIFs on our news feeds.  Now that would be an excellent addition.


5 Key Points To Twitter

By | Business, Social Media | One Comment

Twitter is one of the best places to start your Social Media journey so here are Nova’s 5 key points to Twitter:

1)   Genuine Followers

Perhaps the most important element to Twitter success are the accounts that you attract as ‘followers’.  To make sure that accounts who are relevant and interesting follow you, your account must do two things.  Firstly, it needs to post content that others will want to read about.  If you are posting regular updates on industry news and asking genuine questions then active accounts on Twitter will want to follow you.  Secondly, you need to go out and find those accounts and follow them.  Interact with them, answer questions that they post.  Here’s a little trick if you’re asking yourself whether they are genuinely active on Twitter have a look at when they last post.  If it’s not in the last 48 hours chances are not the kind of account you want clogging up your ‘following’ list.

2)   Replies

The whole point of Twitter is to be social and so would suggest that politeness will go a long way in being noticed and respected.   If an account re-tweets one of your tweets you should thank them for taking a notice and reading what you have to say.  Again if someone asks you a question you should respond as quickly as possible not only to show efficenicy but genuine interest.  If you cannot respond for a while then apologise for the hold up, show that you care about what your followers have to say.  Replies should convey your company, witty or friendly it will help to build on your image.

3)   Re-tweets

In order to engage with your followers and gain new ones, you need to retweet their content as well as share your own. It also builds your profile up, and provides new content for your followers to read. You should retweet content relevant to your niche market. Retweet posts from your target audience, and if relevant, comment on the posts too. You can search hashtags to find certain topics, but make sure the posts are not older than one day.

4)   Lists


Twitter is a fast-paced world and to gain ‘followers’ you yourself have to follow hundreds if not thousands of accounts.  All of these accounts have something interesting to say but their tweets can get lost amongst the chaos that is the Twitter Universe.  One way to make sure you keep up to date with your favoured accounts is to organize them into ‘Lists’.  By selecting the drop down option and adding the account to a list that you have created


You can create ones as you go or create lists prior through selecting the ‘List’ option on the side of your home page, this is also where you would go to view your ‘Lists’ and read the tweets that they have sent.

view lists

You can tailor lists to certain industries and interests allowing you to quickly source the accounts you favour.  If you do not want the accounts to know that you have added them to a list you can choose the privacy option.

5)   Content

When it comes to any social media platform content is king, and this is especially the case with Twitter.  No one wants to read the same tweet about the sale that you have on or the special services that you provide.  Followers will get bored and quick.  You should post articles and news relevant to your industry.  Pictures should be used especially those that will make other people want to share.  That is not to say that you cannot push your company’s services and deals just remember to use the correct # to determine what kind of tweet it is #news & #offer/#business respectively.

Don’t forget if you have any questions ask away!  You can find us at:


or drop us a line at:

We offer One on One Social Media courses which include set up of all major Social Media platforms tailored to your business.



Facebook’s New Rules

By | Business, Social Media | No Comments

Facebook’s new rules have been the subject of much discussion recently.

The front of the Times was quite forthright with thoughts towards Facebook’s new rules to allow teenagers the ability to post publicly, “Fears for children’s safety on Facebook” the headline reads on the front page claiming that, “Children’s groups and internet safety experts have rounded on Facebook” after they announced their plans yesterday. Indeed Twitter conveys the same concern as well as the added critique that Facebook is doing this in order to create more revenue from advertisers through gathering data from the new influx of public posting from teenagers.

Tweet 1


Tweet #2


Executives from Facebook however, have argued:

  1.  that they are offering teenagers the choice to publicly post and,
  2. that they were simply following in the steps of other social media platforms such as Instagram, Twitter and Tumblr who have always allowed teenagers to make public posts.

Giving Teenagers The Choice

This is an important aspect to Facebook’s new rules. Facebook isn’t simply rolling out public settings to all photos and comments that teenagers post from now on. At the moment posts are automatically set so that when teenager’s join Facebook anything that they write or share can only be seen by ‘Friends of Friends’. What Facebook intends is for teenagers to be given the option to change the intended audience from ‘Friends of Friends’ to ‘Public’. Teenagers therefore have to make the active choice to select the ‘Public’ option and therefore should know what will happen when they do so. In case they do not however, they will be giving a reminder as to what they are agreeing to exactly, that :
Facebook Public Posting #1

Additionally Facebook will always remind them that they are posting publicly and not to friends or friends of friends only.

Facebook’s New Rules Following Twitter?

Presenting the teenagers with the choice to post publicly is an important feature as it offers this demographic the responsibility whilst also informing every step of the way. Facebook argue quite rightly that, “Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard.” Instagram, Twitter and Tumblr have been used by Teenagers for years to share their thoughts publicly and Facebook executives have argued this in the face of criticisms from children’s groups. That teenagers are already aware of what posting publicly means and so should be able to do so through Facebook.

The problems lies in the frame of mind that a person approaches each social media platform with. The psychology behind Facebook is entirely different compared to other Social Media sites. Tumblr and Twitter are joined with the desire to connect with new people to share common likes and hobbies with a huge group of people that the user has never met before. I’ve seen relationships begin and grow through Tumblr, even to the point of marriage, through the enthusiasm flowing through different ‘fandoms’ (the name given to a particular fan group usually centred on a tv programme or film). Users join up to Tumblr knowing that their posts can be seen by anyone in the world at any time.

Twitter also is a forum where every post is made with the intention that the rest of the world can see it. It is designed so you can publicly acknowledge and be acknowledged and for teenagers an excellent forum to contact their idols.

Both platforms also allow some boundary between users, only the minimum amount of information is required and expected. Facebook however, encourages the user to create a very personal profile with age, birthday, location, past schools, past employments, and suggests other profiles that you may want to be friends with. Facebook has always felt more private than any other platform. It began as a forum for a select demographic where young adults could post personal photos and posts without the fear of older generations or influential peers being able to see your post. That approach has never really disappeared, lessened perhaps, gone completely no.

Facebook through allowing teenagers the option to have public posts have offered an opportunity for this age group to promote themselves in the public sphere at an age where their first thought is not, “How will this affect me in five years time.” We shouldn’t hypocritically judge those teenagers that do not take stock of their actions as most of us at that age most likely did not listen when we were told the same thing.

There are articles upon articles about the dangers that face this young group with concerns over sexual predators and cyber bullying using Facebook’s new stance for their own horrific plans. I am not going to wade into this argument rather I am going to focus on something else, something that (hopefully) affects more teenagers than disgusting acts by other people. Something that concerns me is how the switch over to public posting can affect a teenager’s future employability prospects. I put this to Facebook, asking a group to share amongst friends the news that Facebook were changing their rules so that youngsters can be aware of what this could be mean when applying for a job. I received a reply within the hour:

“Who would want to employ 13-17 year old’s anyway, unless of course your a newsagent looking for paper boys…”

I responded quickly:

No the problem will be in five years time when employers might research the apprentices or school leavers that they are thinking of taking on. At my company we are in the process of hiring apprentices as young as 16 and each time we look into their social media profile. It’s just something to take into account we’ve already seen twitter affecting school leavers and it’s never too early to think about

And this is the crux of my issue with Facebook’s new rules. Despite the warning that they give every time a 13-17 year old goes to post publicly the teen in question will still be in the frame of mind that I mentioned earlier whilst not being warned enough that potential employers will be looking through you social media profiles and soon.

So if you know of anyone that could benefit from this advice please share this post.

If you would like any more information on the subject please do get in touch either by phone: 08459007770 or by e-mail:

What Is A Responsive Website?

By | Business, Web Design | 2 Comments

One thing that you have to understand before embarking upon this blog post is that I know next to nothing about designing a website.  I can understand the presentation, the aesthetics of certain imagery and the weight of words, of when and when not to use them. . . .

But show me the coding or the back end, talk to me about ‘html’ or the ‘CSS’ and I revert to the brain functionality of a toddler.

My mind shuts off, my ears fill with white noise and my brain starts replaying the finale of Game of Thrones.

A typical conversation in the office can sometimes go like this:

My fellow colleagues, veritable experts in web design, even devised a simple ‘how to’ guide on a manual WordPress install.   The first ten minutes involved a pacing chief development officer and a shouting chief technology officer (both very supportive and offering hints even though they weren’t supposed to help).

Eventually I got there with a new understanding on how website hosting works.  Design, however, is still a bit of an obstacle course.

An area however, that anyone with a smartphone, phablet, or tablet can relate to without even knowing is responsive website design.

Wikipedia describes responsive design as adapting “the layout to the viewing environment by using fluid, proportion-based grids,[5] flexible images,[6][7][8][9] and CSS3 media queries,”

Otherwise known as changing how the website looks so that it appears and performs in a more efficient and visually pleasing way and without making you want to throw your phone against the wall.

So if a website simply looks like a downscaled version of a computer screen with miniscule content then it is not responsive.

If you are currently on a tablet or iPhone then you will notice that this blog fits perfectly on your screen.  The layout has adapted to which way you are holding your device with the writing fitting the width of the screen and the photos easy to view.

There’s no need to zoom in, no need to squint or chase around the links or forms that seemingly move around the screen.

Now you are all thinking about those websites that are non-responsive, you know which ones I mean now.  They do not fit the screen, they are clunky and static, and they annoy more then help.

They make you work for results that you shouldn’t have to work for.

Results show that consumers are far more likely to leave a site that is not responsive.  I remember having this problem with  They now have a wonderful (if addictive) app but prior to this I avoided looking at the website altogether.  And now more than ever people are using their phones, and tablets to shop, surveys show that this Christmas more people will use their phones to shop than last year, especially if you are an electrical retailer.

How many times have you followed a link from Facebook or Twitter whilst coming home on the train and have been confronted by a web site with words that are too small to see and photos too tiny to appreciate?

Have you like me tried to complete a form on a non-responsive web site and ended up screaming at your phone as it loads in the wrong place, fills out a part you cannot see and have the whole web site move around as you try to click on the segment you are trying to complete chasing it around the screen until you give up completely.

The obstacles I have just listed are the tip of the iceberg when it comes to not having a responsive design for your website.  Google is now starting to punish web sites that aren’t responsive.

Every single website that we design here at Nova Digital Media is mobile responsive to ensure that you do not scare off potential customers.

Basics of Twitter

By | Social Media | 3 Comments

So What Is Twitter?

For many, Twitter can seem like a vast & terrifying world.  Information flies around with a speed that would make Superman green with envy & it scares off even the most sociable of individuals. This basics of Twitter guide will cover many of your questions.  What is a hashtag?  What do you mean by my ‘handle’? Who can see my Tweets?  How do I find people?

What on earth is a ‘trending topic’?

Twitter has long been established in the United Kingdom.   In short it is a real-time messaging service that enables you to ‘follow’ other accounts and be ‘followed’ in return.  It allows you to broadcast your thoughts, share events, or simply to see what everyone else in the world is shouting about at that time.

Information flies around with a speed that would make Superman green with envy

The growing age group on Twitter is now 45 – 55 and users are taking advantage of being able to scope out brands before using them.  Information is easier to source and no one can deny the attraction of stalking a favourite celebrity.  Breaking news reaches you faster than any TV can and if a tragedy has occurred near you warnings can be sent rapidly saving lives and aiding the rescue operation.

But let’s be honest for the new user Twitter is a minefield.  Scarier than any childhood playground it is FULL of cliques with popular accounts throwing their weight around.

Here you can find a series of posts dealing with the basics of Twitter,  that will try to explain the finer points of this rapidly growing media platform, from the complete basics to the more complex.   In this post you will find the first steps to setting up your own Twitter account with blogs to follow guiding you through the Twitter jungle like a modern day Tarzan.

I will tell you how to track trends and use them to your own advantage, how to change your profile background, how to add links, and how to add your Facebook, Linked In and other social accounts.

The Process

1)     Get yourself a Gmail account.  Many of you will already have one but it helps if from the very beginning you have a brand new one that you can use just for Social Media accounts.

2)     Go to where you will see a ‘New to Twitter? Sign Up’ option with the following form:

Twitter Login Screen

3)     Fill in your details and you will be directed to another form that will already have some of the information you filled out entered.  Fill out the rest and next to each entry there should be a green tick verifying that the information you have entered is fine by Twitter.  You will also see an option ‘Choose Your Username’.  This will be what people refer to as your ‘handle’ and will use to mention you in a Tweet.   For example Nova Digital Media is @TheNovaAgency

Twitter Form

4)     Next you will see this screen

Twitter Adding Followers 1

Here Twitter will guide you towards adding well known personal accounts of celebrities and well known individuals.  It will ask you to add 5 accounts.  There is also the option to add an account of a friend which you can search with using their ‘handle’.   You can search their name but in the vast world of Twitter this can offer up hundreds of results or the exact account you are looking for.

Twitter Adding Followers 2

5)     Once you have added 5 accounts press ‘Next’ and it will then ask you to add 5 more accounts using catergories such as ‘News’ ‘Music’ and ‘Entertainment.’  The search option is still available.

Twitter Adding Followers 3

6)     Once you have added 5 click ‘Next’ and you will be brought to this section:  If you wish you can skip this option or you can add the details to your e-mail account and find any of your contacts who are also using Twitter.

Twitter Adding Followers 4

7)     Once you have completed this part it will bring you to your profile picture and bio.  Here you can upload a picture from your computer.  If this is a professional account and you already have a Linked In Account use your profile picture from there it will fit perfectly!  Complete your BIO with work and interests but keep it short and sweet as you are only allowed 140 characters!  You can also put in links to your website or blog or contact details such as e-mail and telephone.

Twitter Adding Followers 5

8)     Then go to your E-mail account and click on the link to confirm your Twitter Account.   All you have to do is re-enter your password and you are DONE.  Enjoy your Twitter Account!

A Social Media Manager’s Perspective – The New Facebook

By | Business, Social Media | No Comments

A Social Media Manager’s Perspective

I wanted to write something to follow on from John’s blog about the new Facebook. Whilst John is able to write a blog post admiring the changes and the improvements of Facebook, he sees Facebook as a web designer. John thinks and breathes design and web design. It’s what he does. Whereas I think and breathe social media (amongst a few other things). So I would perhaps say that I see and use Facebook as most average users do. Here I hope to convey a humble Social Media Manager’s perspective on the ‘new’ Facebook page.

I joined Facebook in 2006, back when you had to have a university/college e-mail address to join and this latest version of Facebook made me think about its evolution. Anyone can join now and it’s an expectation that most people and businesses have it. Companies and brands use it to promote their products and the majority of adverts on TV and the internet will have a “find out more about us on Facebook” segment.

Facebook is still, in essence a social networking site.

And yet I think it is important to remember its origins. Facebook is still, in essence a social networking site. It’s where people talk to each other, reconnect and communicate. Nowadays, instead of picking up the phone, it’s much easier to ping out a Facebook message. It wouldn’t surprise me if people use Facebook for group messages more than e-mail – you may not have someone’s e-mail or even phone number, but you can have them as a friend on Facebook…

So as an active and regular user, I’m all too aware of the frustrations of logging onto see what your friends have been up to and instead feeling overwhelmed by, what can feel like constant adverts, plugging and promotions. Facebook has received very negative comments about its’ advertising, with some adverts now even being incorporated into your timeline so you have no way of ignoring or dismissing. When a page (such as a business might have) posts an update, it too will appear in your timeline. In some instances this is very welcome, if a post is interesting or entertaining I’m more than happy to read it, but it’s a very fine line between that and promoting a product which I’d rather not have pushed in my face.

it’s a very fine line between that and promoting a product which I’d rather not have pushed in my face.

Final Verdict

In my opinion, if you want to have a successful Facebook presence for your company, it’s important to remember why people log on in the first place. People use Facebook to see what their friends are up to, to talk to people, to update others about themselves, they log on for entertainment, essentially. So whilst it is useful that a company or a business has a facebook page to represent themselves, how they use it is crucial, as it has the potential for negative as well as positive repercussions. Think objectively, why will people like this page? Will people be interested in what I have to say? Will they be interested in what I have to say if they’ve never heard of my company before? You have to remember what else is appearing in people’s timelines and what your page is competing against – adverts, other companies, updates from friends and family… how do you stand out from all of that?

That’s where Nova comes in. We understand how facebook and its users work, and we can represent your company to play to these strengths. It’s not just about the sell or the pitch, it’s about so much more than that. We can help to promote your company and your brand so that people will look for what your page has to say in their newsfeed. We know how to make your company stand out amongst everything else. Talk to us today and hear our ideas, our first consultation is free. Come and visit our offices, we have tea and biscuits.


Social Media & SEO A Match Made In Heaven

By | Business, SEO, Social Media | One Comment

When I first began my foray into the Social Media & SEO world the major benefit that I noticed was not in fact the reach that a company could gain through re-tweets, shares, and +1s.  No, instead it was the potential it had in regards to SEO that kept staring back at me and now it seems that the facts are saying the same thing: Social Media & SEO is a match made in Heaven.

Whenever I pitched to a potential new client I felt a bit like Cassandra from Greek mythology forever predicting the future but cursed so that no one ever believed her.  I would tell them not only that Social Media is the future but also that it will become more and more entangled with SEO.

 To put it simply if you want better results from your SEO campaign then you have to have Facebook shares and Google +1s.

A report from SearchMetrics clearly shows that Search Engines are now using Social Media signals in order to determine page ranking over the more traditional markers such as backlinks and keyword.  That is not to say that these factors are not important but there has been a huge shift and this HAS to be acknowledged by companies looking to get the most out of their SEO.

To put it simply if you want better results from your SEO campaign then you have to have Facebook shares and Google +1s.

So what can you do to help your SEO?

Here are three simple steps you can take today that can make a difference:

1)   Start being active on Google +, add people to your circles, +1 other posts and share content. If you haven’t gotten yourself a Google+ business page then get one today.  It acts a lot like a Facebook page, simply create a Gmail account and follow Google’s simple instructions (link).  And do not forget the code that Google provides to imbed into your website so that is more easily recognised by Google.

2)   Determine your Social Media keywords.  Social Media & SEO keywords differ slightly as it takes into account keywords most often used in tweets and comments.  Use a free tool such as SocialMention and gather a glossary of Social keywords to use in your posts.

Pinterest is a SEO goldmine.

3)   Pinterest.  Pinterest is slowly but surely becoming a serious contender in the Social Media turf wars.  Even if your company isn’t quite right for Pinterest, create an account today, have a look at some ‘boards’ and then simply ‘pin’ any photos that you do have directly from your company website.  There are numerous other ways that you can boost your SEO just from Pinterest and this article from Timothy Carter offers 7 different ways, confirming that Pinterest is a SEO goldmine.

Remember that Social Media is just that, it’s social.

The above tips do not work unless you ENGAGE with your audience.  Think about if you have someone shouting the same message in your face everyday in the middle of the street would you really remember their message or would you remember what a nuisance they are?  Be successful in Social Media and your SEO will benefit enormously, start viewing the two as vital ingredients in a beautiful meal rather than separate commodities and watch as both grow substantially.

When it comes to Social Media & SEO don’t forget to SOAR:

  • Social
  • Original
  • Active
  • Real

And if you do not have the time give Nova Digital Media a ring today on 08459007770 and ask to speak to Helena, for a free 1-hour consult on your Social Media & SEO.