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Helena Walsh

7 Reasons Why You Should Outsource To A Social Media Agency

By | Business, Essex, Social Media | One Comment

Why Do I Need a Social Media Agency?

Social Media is fast becoming one of the more integral parts to many companies online marketing strategy.  Many SME companies will look to use Social Media and their first reaction will be to either do it themselves or bring it in-house. The option that many of them should be taking however, is to bring in the expertise of a Social Media Agency.

“I can do Social Media myself”

“I already have a Facebook Account”

“Our IT guy takes cares of all that.”

How many times have you heard those comments from potential clients?  How many times have you said this to a Social Media Agency?  It may not be the exact same words but surely you have heard a variation of these words, scrambled but conveying the same point: “I do not need someone else to control my Social Media presence, I’m not even sure I need Social Media for my business.”

Unfortunately for the majority of business’ out there this is simply not the truth.  Social Media will be a vital aspect of your business in the next five – ten years and should be invested in before you miss out.

For those of you that believe that you can simply get someone In-house to do your Social Media here are 7 reasons why outsourcing to a Social Media Agency would be a far more efficient and cost effective method to implement.

 

THE BIG SEVEN

1)   Accountability

Any agencies worth their salt professionally provide Social Media every day for a minimum of 8 hours a day per employee week in week out.  Our Social Media Managers are graduates with London PR experience and have an aptitude in literacy and a passion for Social Media.  They thrive for a challenge and understand the digital landscape better than anyone.

They may have a great understanding on system platforms but would they be able to predict upcoming trends?  Would they be able to generate genuine content that the public wants to interact with?

Running campaigns here are professional Social Media Managers that understand the Social Media platforms for business use and use these to promote, test new methods and create new systems for promotions every-day.

As this is a professional service there are certain levels of accountability required for clients’ expectations and results need to be measured and proven. If a member of staff is not equipped properly to lead a business’ expedition into the jungle that is Social Media it can and will ruin a client’s relationship with their staff.

2)   Defined Systems

Our systems are monitored, measured, tweaked and tested every week and we are continually developing them to ensure that you are getting the very best from our efforts.   That’s a job in itself I assure you.

Social Media is not a ‘flash in the pan’.  It’s been around for years and Nova Digital Media has been there to watch the rise of Facebook, the fall of Myspace and maybe even it’s phoenix like rise from the ashes.  We scoff as new Social Media Platforms get absorbed into others like a method of Software osmosis.

As a result some Social Media Agencies have tried these social platforms and found where they are comfortable in the industry.  They will then specialize in Twitter or Facebook but are never good at both.

A Social Media Agency cannot afford to be a Jack-of-All-Trades, OR a master of none.  Here at Nova Digital Media are Social Media experts who understand the key Social Media tools and platforms.  Additionally we pride ourselves on our in house systems that we have in place so we can utilize all the platforms at once offering a well-rounded and thorough experience for you, your users, and us.

It is literally impossible for a single member of staff to specialize in all areas, our expertise is not focused on one individual and is instead spread over 3-4 members of staff who all have an input into campaigns.

Our systems are monitored, measured, tweaked and tested every week and we are continually developing them to ensure that you are getting the very best from our efforts.   That’s a job in itself I assure you.

3)   Knowledge

In order to be truly successful in Social Media you will have to have a knowledgeable individual running your campaigns.  Whether this is a member of staff or you have outsourced the work this is inevitable.

However being knowledgeable is not enough and that individual has to be supported by a variety of people with experience in other fields who can help build a campaign.

If you are prepared to support that one person with a team of others who can help on campaigns then so be it, but many companies cannot afford this.

If you were to hire an agency however, then others will automatically support that one person who runs your campaign with experience in a variety of online skills.

I for example have 12 years Web design and development experience combined with a sales driven background.  Therefore, my experience is different from someone that learnt how to be a Social Media Manager from a home study course and was a Plumber for fifteen years before that.

It is this eye for design, graphical skills, industrial knowledge and experience that all add maturity of using a Digital Agency instead of a member of Staff.

4)   Content

Being an insider may deter you from communicating your ideas to your audience in a way that they understand and appreciate fully.

Having a certain communication tendencies could dissuade people to talk and communicate with you due to the language you use.  We call this Social Media etiquette.

How you behave online should be the same way you behave with your staff and your clients.  Although old habits die hard, mistakes are made and the odd roughly edged comment or un-PC term here or there could completely devastate your Social Media efforts and brand.

Agencies often implement a sign off system to avoid such errors whether they be grammatical errors or off-message posts that do more harm than good..

5)   Fun

One of the most important things to remember is that you don’t need to flog us to get the job done.  At Nova Digital Media we LOVE Social Media, it’s a whole new frontier to do business on and best of all it’s our playground.

This is where many of us grew up and we have used these platforms, as real life communication tools for many years.  Applying them in a business environment is not a struggle for us it is a pleasure.

6)   Reliability

The hardest and most risky aspect of hiring someone to work for you as a Social Media Manager is how reliable he or she is.

This is not only from a quality of work perspective; after all you might not be hiring someone if you if knew what you were doing so how can you reliably judge whether that person truly knows their stuff.

Most companies are at the point of looking into a new employee or have already tested an Agency out when they come to us.

At a Social Media Agency we are never sick, if we are there’s plenty of us here looking after accounts to have you covered.  You won’t have us taking you to an employment tribunal, we won’t expect you to pay our tax or pensions, you don’t need to train us.

Most importantly you are paying us £26k per annum and for the services we offer you would get 3 members of staff for the price of one.

7)   Cost

A decent Social Media Manager will cost you in the region of £26-£36k per annum, they will be qualified with a degree or oodles of experience and have certain expectations of your and your time.  For example, gathering content and copy for the campaign can take many hours.

There are of course benefits to having the right person doing that for you if you can afford the £1300 a month it will cost you.  However, there are so many aspects to hiring the right person that getting it wrong is VERY risky business.  How do you know that they will be good at managing a Social Media campaign?

If you do decide to outsource to a Social Media agency not only are you guranteed a professional who knows the ins and outs of Social Media but you get one for less money.  Additionally this professional will be supported by a whole team, so for LESS money you get FAR more.

Convinced? You Should Be.

Ultimately you need seasoned professionals you can rely on and here at Nova Digital Media we are full of those seasoned professionals.

If you have any questions at all about our services and how we can transform your Social Media presence then ring us now on 0845 900 7770.

 

 

 

Social Media Basics by Helena Walsh

By | Business, Social Media | No Comments

Social media should be harnessed by every business looking to expand and grow before it’s too late.  That being said neither should they plough straight ahead without careful consideration.  Social Media is far more than an advertisement opportunity or marketing campaign.  It does not play by the same rules although it can produce the same results.  If you are looking for a quick ROI then your campaign is going to fail before it has even started.

Instead consider Social Media as a beautiful blend of:

1)   Marketing

Social Media can gain you leads.  It can put you directly in front of the consumer before they even know that they need you and plant the seed of desire for your brand.  Then through witty posts and clever content you can water this seed and watch it grow into a sale.  However, these leads will be hard to quantify and even harder to track and at first will not be as regular compared to the more traditional methods.

2)   PR

The PR world is about timing and journalists.  Twitter can be a PR professionals dream and worst nightmare combined.  It provides you with instant access to the journalists, bloggers, reviewers that you want whilst also informing you of their views and likes that you can later use to your advantage.  One should not abuse this however, and instead should build respectful relationships rather than outright selling to them.  The ‘trending’ of certain topics can be a god send if you have a client who deals in design & print and a certain print campaign has just gone viral you can tie in your client with a neat # and have instant exposure.  Twitter however, should be handled with care one bad tweet can damage your brand and haunt your campaign.

3)   Customer Services

Personally this is where I see the true value in Social Media.  Reports are beginning to show that in the next 5 – 10 years customer interaction with brands will take place online rather than on the phone.  A tweet can be answered quicker than a phone call.  Advice and tips can be posted on FB accounts.  @Xboxsupport is a fantastic example of how to use Twitter as a medium for customer services through setting up a separate account with an on call team ready to answer any questions. xbox-support-customer-service

If you can maintain a quick response rate consumers will love interacting with your business increasing value and exposure.

If my post has convinced you that there are some real benefits to having a social media presence then your next step should be: creating one.

There are three ways of doing this:

1)   THE WRONG WAY

Setting up a standard FB & Twitter Account using your e-mail address, adding a few thousand twitter profiles, spamming your dear friends on FB, keeping the standard graphics that both accounts have provided for your.  Regurgitating the same message aimed at selling your product with every post.

2)   THE RIGHT WAY

Setting up the accounts that suit your business, Pinterest for retail, Instagram for a visual company, Twitter & Facebook for every business etc.  Placing the correct buttons on your website, customising your graphics with maximum information, and filling your accounts with interesting ‘magnetic’ content.  Follow and like genuine accounts that will interact with your brand on a regular basis.

3)   THE PERFECT WAY

Ring Nova Digital Media and let us set everything up for you.  We can create captivating campaigns with content provided by you and us.  We can schedule posts to correlate with upcoming events.  We generate content that takes into account SEO developments on your website, creating content utilising keywords linked to your site.  We produce stunning graphics tailored to your business with your information grabbing the consumer’s attention as soon as they click onto your account.  We install corresponding buttons on your website with in-built Twitter feeds.   We target the consumers you want through research and analytical search tools guaranteeing that you follow the right accounts.

If you approach Social Media with the right mentality; that it isn’t a simple add on, that it will take time, and that it isn’t purely about selling, then you will reap the rewards.  You can build a dedicated following of potential clients whilst projecting your business to potentially millions of people.

Employing a professional agency to do the work for you can save you a lot of time and bring in that ROI faster than if you had to do it yourself.

If however, you do want to brave the unchartered waters of the Social Media landscape by yourself then keep the following points in mind:

  • What do you want to say?
  • Who are you trying to talk to?
  • How do you want to come across?
  • Content is King – (this will come in handy if you do decide to hire a social media manager your campaign is only as good as the content you provide.)

I do not claim to know absolutely everything about Social Media, no one can as there are many variables to making your Social presence a successful one.  This post should however, help you to make the best start possible.