It’s been almost two years since we posted about responsive sites and the importance of making sure your online presence is mobile ready. We remember because the publication of such a post resulted in a rather healthy debate on Twitter with some advocating that it’s really not that important.
Well we hate to say we told you so but . . . we told you so.
A month ago Google put in place a new algorithm that focuses on the mobility of your website. That is, if your website does not have the capacity to adapt to mobile or tablet screens you will find you Google ranking (SEO) affected.
Some sources are saying that this could be as bad as your search ranking being cut in half in one fail swoop. We’re only a month in and businesses are watching their SEO rankings closely and so far they’ve seen a drop but nothing that has people panicking. . . Yet.
The good news is that it will be over the coming year that we will begin to see it’s true impact so there is still time to make sure your website is ready for what is being dubbed ‘mobilegeddon.’
How To Check If Your Website Is Ready
This is quite a simple step but one that many haven’t yet completed. Take a mobile phone, open up your browser and enter your websites address.
• You have to zoom in to navigate
• The images are tiny and undefined
• You find it difficult to select categories or fill in forms
Then your website is not ready for Mobilegeddon and you will find your SEO severely affected, dropping page ranking radically.
What To Do If Your Website Isn’t Ready
If your website isn’t ready for the oncoming SEO apocalypse it may be time to have a look at your website in a new way and maybe even giving it a little spring cleaning.
To make your online presence mobile friendly your website will have to be looked at from the back end. We can help advise you on all elements of making your website fit for any mobile or tablet screen.
Once you have a streamlined adaptable website you have to make sure that it is present on social media. The current Google algorithm focuses on your social presence. On how many ‘likes’ your FB page is and how many +1s you have on Google+ so you have to make sure you have a presence on both of these platforms and that you are driving traffic back to your website.
If you want to speak to someone about getting started on Social Media ask our resident Social Media Guru Helena
So are you ready for Mobilegeddon?! If not don’t let your website suffer! Talk to us today and we’ll be happy to help!