Facebook has recently rolled out a new Trending feature on Facebook Home pages. Although not available to all Facebook users this feature works like Twitters trending news feed. It shows the top 3 most popular topics and hashtags being talked about on Facebook at that time. These stories are collated from people and Pages who’ve shared them with you or have shared them as Public.
Facebook has introduced this feature, recognizably a Twitter function, in order to encourage conversations, and to push their introduction of the #.
These trends will appear on the right side of your homepage with a little blue arrow cementing the topic as a rising news story of note.
At the moment this feature seems to be at it’s earliest stages with users not able to set locations as a filter meaning that UK users may come across popular news stories in the US. Whether this is positive or a negative depends on the user. I for one have no interest in whether the Seattle Seahawks have made it to the Superbowl or not.
As a Twitter user who hates having to click on the trend to find a viable link, and thus having to witness a few moronic tweets a long the way, this will save me time when sourcing content.
One useful feature is Facebook’s addition of putting a link up to a news article discussing the trending topic. This means that a user does not have to click on the trend to see what it is about but rather can go straight to the source. As a Twitter user who hates having to click on the trend to find a viable link, and thus having to witness a few moronic tweets a long the way, this will save me time when sourcing content.
These trending topics do not appear on your business page news feed so companies cannot reference them when on their page. Additionally this feature has not been rolled out to everyone so if you cannot see these little blue arrows of trending might do not worry, I’m pretty confident it will be with you soon.
Do you have this newest feature? Will it add to your Facebook experience?
Personally I would have been more excited by Facebook’s endorsement of GIFs on our news feeds. Now that would be an excellent addition.