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Mobilegeddon – 1 Month Later

By | General, Online marketing, SEO, Social Media | No Comments

It’s been almost two years since we posted about responsive sites and the importance of making sure your online presence is mobile ready. We remember because the publication of such a post resulted in a rather healthy debate on Twitter with some advocating that it’s really not that important.

Well we hate to say we told you so but . . . we told you so.

A month ago Google put in place a new algorithm that focuses on the mobility of your website. That is, if your website does not have the capacity to adapt to mobile or tablet screens you will find you Google ranking (SEO) affected.

Some sources are saying that this could be as bad as your search ranking being cut in half in one fail swoop. We’re only a month in and businesses are watching their SEO rankings closely and so far they’ve seen a drop but nothing that has people panicking. . . Yet.

The good news is that it will be over the coming year that we will begin to see it’s true impact so there is still time to make sure your website is ready for what is being dubbed ‘mobilegeddon.’

How To Check If Your Website Is Ready

This is quite a simple step but one that many haven’t yet completed. Take a mobile phone, open up your browser and enter your websites address.

If:

• You have to zoom in to navigate
• The images are tiny and undefined
• You find it difficult to select categories or fill in forms

Then your website is not ready for Mobilegeddon and you will find your SEO severely affected, dropping page ranking radically.

What To Do If Your Website Isn’t Ready

If your website isn’t ready for the oncoming SEO apocalypse it may be time to have a look at your website in a new way and maybe even giving it a little spring cleaning.

To make your online presence mobile friendly your website will have to be looked at from the back end. We can help advise you on all elements of making your website fit for any mobile or tablet screen.

Once you have a streamlined adaptable website you have to make sure that it is present on social media. The current Google algorithm focuses on your social presence. On how many ‘likes’ your FB page is and how many +1s you have on Google+ so you have to make sure you have a presence on both of these platforms and that you are driving traffic back to your website.

If you want to speak to someone about getting started on Social Media ask our resident Social Media Guru Helena

So are you ready for Mobilegeddon?! If not don’t let your website suffer! Talk to us today and we’ll be happy to help!

Weekly Round Up

By | General | No Comments

This Week In The News

Apple Gets Pranked & It’s Pretty Glorious

We wonder if Microsoft had anything to do with these pranksters?

Instagram Introduce An Excellent New App – Layout

layout-ipad-radial-menu

Instagram noticed that their users love to combine many photos into one post so to help them out Instagram has rolled out a new App called Layout. It allows users to easily combine multiple pictures into one and then post onto Instagram in one swift motion.

Developers Aren’t Happy With Facebook’s WhatsApp Announcement

Facebook WhatsApp

Developers want to get their hands on WhatsApp but Mark Zuckerberg simply will not let that happen. He believes that allowing third parties access might “inundate users with messages they don’t want.” Sounds pretty reasonable to us given what it’s done to Facebook. . .

UK MPs Being Forced Into The 21st Century

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Every single one of those 650 hard working MPs of ours will be gifted with brand new Ipad Air 2s after the Election. Bet they want to win their seats even more now.

Tips & Training

Not Too Late To Book In & Find Out Why Our Helena Walsh Loves Social Media

Next Tuesday morning Barking & Dagenham Chamber of Commerce is hosting a Women In Business Breakfast Briefing and our very own Social Media expert Helena Walsh will be there to talk about the many benefits of Social Media to business. It’s not too late to book in, you can either ring Mary Clements on 02085916966 or register your interest here.

5 Executive Tips To Speed Up Your G-mail

Spending too much time going through your E-mails? Check out these 5 great tips & cut time wasting significantly!

Favourite Youtube Video Of The Week

Sassy dog does not like being left alone in the car.

5 Executive Secrets to Speed-up Using Gmail

By | Business, Business advice | One Comment

Saving time and effort is one of my favourite pass-times yet I was told once by a colleague that I spend far too much time on checking my emails.

But I get 80 new emails a day sometimes! Like it or lump it, while we sleep we get emails! This article is going to show you in just a few steps how easy it is to avoid getting caught up in your emails. Gone are the days of procrastinating in my inbox – with these 5 tips, you should speed-up using Gmail too.

Procrastination vs Gmail

I felt like sharing with you why using Gmail offers me some really powerful features to maximise my day in an effort to help you with your day. I hope I can save you some time, thank me with a Share on Facebook or Twitter ok?

So these features dramatically reduce the amount of time you’ll need to spend on emails, making the corporate responsibility part of your job more efficient and getting you a special “nerd badge” for showing your family or colleagues how best to use Gmail.

Of course you’ll also be able to get heaps more work done too, or if you lucky go home early?

First off, just be aware that I used to be a reckless with my email address and I recommend that if you are using your work email to sign up for anything and everything, you won’t be helping things, you’ll have more work too. SO consider that next time you subscribe to something, be sensible with your email address and online sign up to really useful blogs like ours!

This simple consideration along with my suggested changes to your email set-up should help you to improve things. My tips will make it easier for you to find your emails, assist you with automatically filtering emails into organised folders and helping to prevent spammy emails hitting your inbox in the first place.

After all, prevention is better than the cure!

Why use the Nova email system in your Gmail?

Well these aren’t really secrets, but if you don’t know, you just don’t know, am I right!

The need to write this post come from a need to speed up checking my own emails and from discovering hidden features and tools in Gmail over the past 9 years. It was only about 6 months ago I decided to spend less time on my emails than today.

I designed a system using some freely available tools within Gmail and I regularly use these systems to check email once in the morning, once in the afternoon. I’ve saved so much time per day, I can afford to spend time writing valuable blogs instead.

You might too be one of those people that wouldn’t even be able to finish daily and other important tasks due to spending hours on emails. I used to feel defeated, rushed and I didn’t feel like I had achieved much.

If you can relate to this then never fear that Empty Inbox is not far off and you’ll start reclaiming extra time the more efficient you become at using Gmail.

(At the time of this blog post I was using latest gmail interface, but these ideas / tools should still work with the Basic HTML version too).

Some of Gmails secret features

1/ Organise with Filters

Filters are used to scan emails before they come in to your inbox. Using keywords or email addresses you can identify emails you want and apply actions to and delete, archive or sort them automatically along with lots of other useful actions.

Gmail provide a handy “filter wizard” which you can use to filter emails with all sorts actions including actions such as;

  • Apply Stars
  • Apply Important Tag
  • Apply Labels
  • Move to a certain folder
  • Archive
  • Mark as read

There are plenty more options available and using these in combination with cleverly organised folders (and sub folders for advanced organisation) soon your email can be categorised how you want without even using your inbox!!

You could for example organise emails by supplier / client or contact or by project, group, context and the list is endless.

I use personally use filters to remove emails from my inbox that I don’t feel are urgent to see, such as newsletters or subject matter that I want to keep, but don’t find vital enough to check each day.

Filter-wizard

2/ Unread first

A very handy feature to speed through your emails, is to show only “unread emails”.

This can prevent procrastination by hiding “everything” (which is googles way of saying – all of your other emails) and showing only emails which need to be read or actioned.

If you don’t set your gmail view to “Unread” first, the next step will be super useful and save you the most time out of all the tips here in this post.

Unread-First

3/ Triage via inbox vs next button

Everything leads up to this point, the mass extinction of unwanted email from the main view of your Gmail, you should have now a long list of “unread emails”.

On your screen you’ll see lot’s of rows of emails with additional information along each row (each column giving you info about each email), you should see from left to right the following;

  • A check box – Select a single or multiple emails
  • Star Icon – Highlight emails as Starred
  • Important Icon – Mark your emails as important
  • From – Telling you who sent the email
  • Subject Line – Giving you some info about the email
  • Attachments – Paper clip icon
  • Time / Date

To triage your emails and sift the wheat from the shaft, go down the list and apply a check to the check box.

Ok here’s the time saver, once you’ve selected multiple emails from top to bottom of the list checking your emails using the other columns to identify which emails you want to action.  You’ll notice the toolbar (navigation bar) above the list of emails will change giving you more options.

The button we want here is the box with an arrow pointing down on it (archive) which in Gmail simply means, “not in my inbox” or in Gmail language moved to “All Mail”, which includes; archived, sent, unread etc.

With all of your emails selected you could also start using the other buttons to organise further your emails, don’t forget to look in the “more” button which gives you further actions to apply.

Note that “Mark as read” also archives (not delete) the email and removes them from your “Unread” list.  But be aware that you can only do one page like this at a time, moving to the next page deselects the previous page and you’ll have to start again!

Of course IF you have emails that you do want to read then move on the the next step.

More-Selection

4/ Faster Email Reading and Quick Actioning

First of all, I’m not telling you here how to read your email or what to do with the email once you have read it. Simply how I now navigate between emails and to action an email effectively.

First of all you don’t need to pop in and out of the list with this tip, i.e. Go into an email and hit the back button to return to the list.  Just pick the top or the bottom.  This choice will depend on which order you would like to go through you emails, I sometimes choose the top which is the latest emails, and if there are important unread emails or it’s been a while since I checked my email I go to the end of the list and start from there.

I’m assuming you’ve read the initial email (the first or last from the list) and now you want to action the email by forwarding the email, replying to it or simply archive (mark as read) to move onto the next email.

Well if there is no reply or forward required here is another great button I’ve discovered, as it’s a little tucked away.  The NEXT or PREVIOUS button!!

Of course hitting the previous button works from the top of the list, the next button form the bottom of the list, so now you can read, action and move on quickly without the need to return to the list view.

Next-Previous Button

Quick Action shortcuts

If you want to quickly reply to a short email (i.e. A few sentences that meant you didn’t need to scroll down to read it) then you can hit the reply button. If you have a longer email and get to the bottom you’ll notice a text box with reply and forward in it. Click one of these or simply start typing in the box to reply. Note – This will reply only to the person that sent the email to you.

Reply All

If you have multiple people to reply to (i.e. Reply All) then hit the down arrow next to the reply button and you’ll get more options, the reply all button will only be present if there are more people involved in the email (i.e. someone was CC’d or multiple recipients).

Filter messages like these

This one is vital. If you realise that the message is one of those not so important messages that you don’t want in your inbox each time, or if you want to add a different kind of action to messages from this person (or with certain keywords within it), then use this feature to jump start the filter wizard.

reply-drop-down

Send Shortcut

On PC use – CTRL + Enter
On Mac use – ⌘ + Enter

5/ Gmail Labs (The best bit)

Google Labs for Gmail is a nirvana for indie developers to create some awesome (somewhat hidden) features that can’t be accessed through normal settings or found in the new interface anywhere. Some of my particular efficiency favourites are:

Undo send

Perfect for a few seconds of grace when you accidentally send an email but realise that it’s to the wrong person, you didn’t attach the file you wanted to or just feel not quite ready to send but out of habit, hit that send button too hastily.

Right-hand chat

This lab tool is great if you have lots of folders and subfolders, instead of having to scroll in the tiny window the new Gmail interface allows. Right hand chat moves the whole chat section over to the right hand side instead.

Quote selected text

To reply quickly regarding specific text in an email, simply select the text and hit reply. The selected text will be placed as a quote (with citation and date) in the return email.

Unread Message Icon

If you have Gmail in a tab in your browser this little gem will place a further icon on top of the gmail icon and show you how many unread emails you have. Goes well with point one and if you “pin” gmail to your browser it minimises the tab and looks super cool up in the browser.
unread-icon

Labs-Unread Icon

Well that’s all for now, thank you for reading this and if you have anymore useful ways to make using Gmail more fun or efficient, I am always open to hearing more about how best to use Gmails many cool tools. Also if these tips have helped any of you, please share, comment and sign up for more blogs like this one.

(Use the form on the right here to sign up for email notifications of our new blogs and weekly tech news round-ups).

The Two Things I Think Everyone Should Know How To Do On Twitter And Facebook

By | Business, Social Media, Technology | No Comments

Facebook-twitter-featurebp

Forgive me if what you are about to read are well known tricks in your Social Media Bag. Some of you may even ‘tut’ in disgrace but I do not mind. Perhaps I should have brought this to the attention of my followers long ago but it only just hit me that I regularly see people complaining about problems that these two tricks resolve.

And it hit me it wasn’t that they were forgetting to do it, no it was that they have never been told.

So do forgive me if this is all old news to you but allow me to bring these old tricks to light once more to aid the thousands of new users joining the plains of the Social Media world every day.

1. How to Make Sure That All Of Your Followers See Your Tweet To Another Account.

Are you a Social Media marketer who regularly checks analytics and think that some of your tweets to other accounts just do not have the same reach?

Or do you simply like to know that all of your followers can see when you tweet another follower?

Well then this tip is for you.

When Twitter guides you through the first steps in creating your first Tweet it fails to point out one major factor.

If you Tweet someone like this:

Blog Post 23.07.14 (1)

Without ANYTHING before the @ then the only accounts that will see that tweet are those that follow BOTH you and that account.

This can severely cut into the exposure of your tweets limiting your engagement and potentially impacting future business.

In order to avoid this and ensure that all of your followers see your Tweet you just have to put something else before the @

For Example:

Blog Post 23.07.14 (2)

OR EVEN

Blog Post 23.07.14 (3)

And there you have it as simple as a ‘.’

I think it’s shocking, SHOCKING, that Twitter doesn’t teach you this when you first sign up

movies-mean-girls-still-7

2. How To Control Everything On Your Facebook Profile

On a daily basis I read someone worried about a post being put onto their Facebook profile without his or her permission.

Or worried that a post might be uploaded when they have limited access to Facebook and so cannot take the post down.

And they are worried for good reason. More and more employers are admitting to checking current employers out on Facebook and if they don’t like what they see will bring in the employee for a warning or outright fire them.

Even worse there has been a dramatic increase in employers not hiring future employees over what they have managed to discover online. That means that if your security settings aren’t top notch that recent status that your friend has tagged you in, you know the one about you drinking until you passed out, can mean you loosing out on a job.

Well there is a simple security setting that allows you to verify any posts about you or any posts onto your wall.

To activate this setting follow these simple steps:

1. Click on Settings in the drop down option by your profile name

BP 02.07.14 1

2. Look to the left hand side and select ‘Timeline and Tagging.’

Blog Post 23.07.14 (4)

3. This is a pretty useful page full of settings to help protect you on Facebook. The one we’re interested in however, is the following:

Blog Post 23.07.14 (5)You will want to select ‘Edit’ just to the side of ‘Review posts friends tag you in before they appear on your timeline?’

4. Simply click on ‘Disabled’ and it will allow you the option to Enable this feature.  This means that from now on whenever someone tags you in a status or photo it will not show up on your timeline until you have verified it!

Blog Post 23.07.14 (6)

I know everyone’s a winner right:

JLaw GIF

There you go, two simple tips that I believe every one should know. Hopefully you will find at least one of them extremely helpful.

Let me know if you need anymore help with either of the above! Simply tweet me at @HWalshNDM or e-mail me h.walsh@novadigitalmedia.com