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Weekly Round Up

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This Week In The News

The World Bullied The Bully #NataliaKills

Now in the safety of another country it looks like she won’t be apologising any time soon.

Update: Louis Walsh has a few stern words and Natalia Kills has changed her tune.

Dyson Could Be The Answer To All Our Prayers

Iphone 5 charging

Dyson is investing $10 million in trying to double mobile phone battery life. Prayer circles form now.

The Death Knell Rings For Internet Explorer

Internet Explorer RIP

Google Looking To Penalise ‘Doorway Pages

flat-door-feature

Nova’s John Palmer isn’t that impressed with the whole thing. . . he breaks it down here

Game Of Thrones Social Media Team Has A Mean Streak Cersei Lannister Would Be Proud Of

Game of Thrones News

In other news 24 days until the premiere!

The Apple Watch May Be Facing A Dangerous Rival Soon – Tag Heuer

Tag Heuer, Google & Intel

Tag Heuer, Google & Intel join forces to create a new Android watch to rival the Apple Watch.

Total Eclipse 2015 – A Tale Of Two Moons

For some it was a momentous once in a lifetime experience. The perfect fodder for Instagram and Twitter.

Solar Eclipse Northumberland
Pretty impressive Northampton. Pretty impressive.

For others it was the Google Glass of Eclipses. Have no fear the British public rallied around their own #anticlimax trend. Damn you Toxic Smog!


Norwich Eclipse not such a ‘tell my grandkids’ moment.


Tips & Training

11 Things You Should Stop Doing On Social Media – By Mellissa Culbertson

Ladies Book In To Hear Nova’s Helena Walsh Talk About Social Media

BDCC Event

Helena will be speaking about the exciting benefits that Social Media has for business at the next BDCC Women’s Breakfast meeting. To book e-mail mary@bdchambers.co.uk, complete this form or ring on 02085916966.

We look forward to seeing you there!


Weekly Round Up

By | Business advice, Social Media, Technology, Weekly Roundup | No Comments

This Week In The News

Augmented Reality Coming To A Space Station Near You – AR Space Googles

AR Space Glasses

Augmented Reality is entering the final frontier – space. NASA is teaming up with Osterhout Design Group to bring Virtual Reality and Augmented Reality glasses to be used in exploratory activities. To do so would seriously advance future missions in space.

Another Teaser From Game Of Thrones To Whet Your Appetite

Not exactly industry news but it’s pretty important to almost everyone on the planet. Our Mother of Dragons is turning her gaze towards Westeros.

Oculus Rift Is Facing Tough Competition – Valve SteamVR

Valve SteamAR

There’s a new Virtual Reality headset making waves and critics believe the Oculus Rift should watch out. It’s definitely worth watching PC World’s review of the excellent HTC Valve’s Steam VR headset.

Everything You Need To Know About The Apple SmartWatch – In An Infographic

apple watch

With all the details flying around about the Apple SmartWatch we thought it was time someone put all the facts into a nice simple Infographic.

The BBC Becomes A Leader In Tech Innovation – The Coder Generation

BBC Coders

The BBC has helped to make huge strides in encouraging younger generations to code. One million Micro Bits – a stripped-down computer similar to a Raspberry Pi – will be given to all pupils starting secondary school in the autumn term. They hope that this will help to increase digital skills among young people and help to fill the digital skills gap.


Tips & Training

1 Facebook Tip Everyone Should Do Now – Seriously

Not so long ago we discovered a Security loop hole hidden within Facebook Apps. Here’s how to protect your private information from 3rd parties.

Find Out Your Social Media Rank with – Klout

Klout is a free service that can help determine how well you are doing on Social Media. It looks at your engagement and post frequency to deduce how active you are. More than that however, Klout looks past the number of followers you have and looks at how ‘genuine’ they are. That is that they are real human beings and not just spammers.


Weekly Round Up

By | Business advice, Social Media, Technology, Weekly Roundup | No Comments

This Week In The News

Furniture from the future is here – Ikea Wireless Charging Furniture

Ikea-charger

Ikea seems to have read all of our minds and provided something we all desire: Wireless furniture. For all tech lovers out there this will make deciding where to buy furniture from a hell of lot easier.

New offering from Samsung – Samsung Galaxy 6

galaxys6

The newest offering from Samsung Galaxy, the Samsung Galaxy 6, is all kinds of modern and sleek. It will be carried by all major networks and looks to be a vast improvement on past models. We can’t wait to get our hands on one!

Augmented Reality Comes to Android Wear – Ingress

ingress-on-android-wear-concept

It wasn’t going to be long before Augmented Reality games were going to be introduced to wearable tech such as watches. It would be one of the easiest ways to meld the real world with an augmented virtual one. Ingress players out there will be some of the first to experience it and many other versions will be following soon mark our words.

RIP Leonard Nimoy

This week the world lost a truly magnificent man. Whether you were a trekkie or not you would have been touched by this man’s words or actions at some point in your life.

R.I.P Leonard Nimoy


Tips & Training

Eight lessons about social media strategy – From Frank Underwood

Social Media Strategy Tips as taught by Frank Underwood. Some of his quotes may seem a bit severe but if broken down and applied to Social Media? It makes quite a bit of sense.

Want FREE Photos for social media? – Canva

Imagery is vital to any successful Social Media campaign. It encourages engagement, displays calls to actions in an innovative way and captures your audience’s attention. But it can also be a time-consuming task. Different Social Media platforms have different dimensions and free stock photography or graphics can be hard to source. Canva provides a solution to these issues. Free to sign up and with a variety of free content for you to use it also comes with defined templates for each Social Media platform.


Social Trends

We could live without – #thatdress

#thatdress. We all saw it and hand on heart I think we all contributed to the conversation. The abundance of tweets and posts that hit the globe occurred almost instantaneously faster and more wide spread than any other trend before. It also annoyed many as the tweets above prove.

This is the last time we mention it.

We need more of – #quokkaselfie

This is the kind of conversation that all companies can take advantage of. It may not fit with your company image exactly but trust us when we say it will drive engagement and get other accounts to start thinking about you. And that never hurts.

PS. Look at that face!

1 Facebook Security Tip Everyone Should Do Now

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First Things First: The Information You Share With Your Friends Is Not Restricted To Their Eyes Only

Recently there has been much talk over FB and privacy rights. You may have even taken part in sharing the ‘better safe than sorry’ status that was doing the rounds recently. In more recent news the hacking of the USA’s Central Command’s Twitter and Youtube account has made Social Media security a hot topic.

Unfortunately through signing up with Facebook anything that you make public can be used by 3rd parties. It’s in the sign up fine print and it has always been the same way. That does not mean however, that you should instantly panic and immediately boycott Facebook. Take a read of this article to gain a better understanding of the matter.

Furthermore, the more malicious of these Apps can be used to hack you Social Media accounts like with the USA’s Central Command’s accounts. You should be careful when accepting any App request for access and if your gut says there’s something iffy then trust it! It’s usually right!

This is not what I want to cover today. Today I would like to cover something that has flown under the radar of many a Facebook user.

3rd Person Access Via Your Friends

Many of you would have signed up to 3rd party systems that you can access via Facebook sign in. Spotify, Netflix, Candy Crush to name but a few. Many of these Apps are doing what marketers do on a daily basis, they use your Facebook profile information to tailor their services and advertise the right products to your FB page. Their request looks something like this:

1 Top FB Tip 1

They tell you what they can access when you sign in for the first time via Facebook and if you are like me I accepted these terms. I know the grey area that is Facebook privacy and I know that for the most part it is up to me to govern how much information I put up there.

What I did not realise until very recently was that my more private information, information that I have allowed only friends to see, can be made available to some Apps out there despite me not using or allowing them.

How? Because my friends use them and have accepted their access requests.

Before you get angry with your friends, you’re doing the exact same thing and these Apps are clever. They tell you that they will gain access to your contact list but do not need to tell you what they do with that contact list.

If your friend uses a 3rd party App on Facebook and have accepted their terms then automatic settings on YOUR Facebook account means that those Apps have access to the following pieces of information:

FB Security Settings v6

I’m not sure about you but I’m pretty uncomfortable with Apps that I have not given my authority to having access to information such as my photos and current location. Even if it’s just potentially.

If you feel the same way then go into your Facebook account and select settings.

FB Security Settings v3

Go into ‘Apps’ on the left hand side.

FB Security Settings v1

Scroll down to the bottom and select ‘Apps Others Use’ and edit your settings according to your comfort level.

FB Security Settings v2

And there you have it! Isn’t it a great feeling to essentially blockade those sneaky Apps?! When it comes to this aspect of sharing information it really is ‘Better Safe Than Sorry’.

FB Security Settings v5
(image www.comicbookmovie.com)

If you have ANY questions regarding Social Media Security or any advice of your own let me know! Leave a comment below, Tweet me @_NovaHelena, leave a comment on our FB page or find me on LinkedIn.

Hope it helps!

The First 24 Hours With An iPhone 6

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It Begins With A Question From A Jealous Social Media Manager

In the office it is quite clear who loves Apple the most, who will use nothing but a mac, for she is addicted to hot corners and the little sound they make when booting up. Our Social Media Manager, Helena, will readily admit to being quite bias towards the brain child of Steve Jobs.

Her tablet is an iPad, her phone an iPhone, her laptop a MacBook Pro. When the rest of the office bought PCs (that they had to build themselves) Helena stayed loyal and dug her heels in until a Mac was sitting pretty on her desk. She then began work straight away whilst the rest of the office had fun screwing and un screwing bolts customising their PCs to suit their needs.

And slowly but surely she began working on the rest of the office. To be honest it wasn’t much of a challenge with the CEO already feeding a small seed of love for Apple. So it wasn’t much of a surprise when John (CEO) walked into the office with a brand new Mac laptop and more importantly a beautiful iPhone 6 in his grasp. This of course prompted a simple question from Helena:

“Is it as glorious as it is in my dreams?”

If you’re as eager as our Social Media Manager or are debating whether to purchase here is an honest review from a man who has had both Android and iPhone glued to his ears in the past 24 hours.

iPhone 6 – My Immediate Opinion

Well what can I say, I have to begin with:

The guys in apple were at their usual awesome level putting up with me standing there painstakingly working out the total cost of all packages with a calculator! Patience, has now been added as an additional prerequisite to being an ultra cool Apple dude (extending our previous character traits of having a fantastic beard and being called Chris!)

After 15 – 20 minutes of deliberating, I managed to choose a deal that gave me an extra 6GB of 4G data for just £30 (upfront cost), none of the tariffs I looked at really made much of a difference, so I settled on a mix of cost, features and upfront payment. I’m paying just £3 more a month than the iPhone 5 and I have 10GB of 4G data each month, so I’m chuffed about that! (thanks to EE).

I brought the phone in the Thurrock Apple Store, so if I want Apple care I get 2 years warranty and accidental damage for £79 and also I benefit from extended warranty for internal faults, like battery failure. (A problem I feared hit me on the iPhone 5 but turned out to be a dirty charging port).

My main reason for choosing the iPhone 6 over anything else on the market is the familiarity and trust I have that Apple are going to offer me a superior and well rounded device. I have had the Androids and Blackberries and Nokia’s and none come near to the winning overall quality and functionality.

I mean this is the same stuff I was sold into when choosing Apple for my next phone back at the iPhone 5 launch 2 years ago

The only frustration I came to harbour with the iPhone 5 was the apps organisation and the screen was just a bit to small for me. Also the battery life, I only figured out how to extend life (by turning off data roaming) a few weeks ago!!

I immediately love the iPhone 6 extra space (and zoomed view options). I now have all the app space I need on a single screen. Plus armed with my new knowledge of battery life and a NoMo battery charger from my good friends at B-E-E-S.co.uk, I no longer fear short battery life!

You know I used to find myself creating too many organisation folders to keep my favourite apps on hand, now at a thumbs reach I have the room I needed to keep key apps immediately available.

I haven’t had the chance to play with any other functionality yet, so I can only talk about the screen which just looks wonderful, that might possibly be a result of my iPhone 5 screen looking a little haggard, with it’s scuffed protecter sat on top, dulling the experience down on that screen (I recall feeling the same about the iPhone 5 screen you see).

Anyway, my new iPhone 6 screen is crisp, bright and colourful and looks delightful. The curvature of the screen is an extra point in the beauty meter and adds an infinity pool effect where the phones bezel appears non-existent.

I got the Black finish this time which I’m really enjoying, it’s compliments my new Mac Book Pro wonderfully!

The sim / network isn’t currently working so I can’t actually use the phone, as a phone (at the moment). I’m sure after a short call to EE we’ll be OK, Not sure what happened but my upgrade seems to have been misconfigured or not explained to me so I currently have a sim that seems to recognise 2 numbers and has taken the liberty of joining my iCloud and Gmail together allowing me to benefit from the same configuration I set up on the Mac the other day.

The button configuration is OK too, Conor the “Android Fan Boy”, seems to think the buttons are laid out for right handed people, but (a leftie myself) find that all the buttons are in easy reach for me. Having my thumb on the volume side (the side I use most) means I can use all three buttons there with ease and index finger the other side if I need to quite happily enough. Overall the buttons are simply much nicer and easier to push with better tactile response.

I’m very happy with the over-arching design and experience so far. The new screen size is my favourite feature at present. I’m looking forward to pushing the new hardware with some 3D games or some of our own AR software (NovAR), but I’m sure how I’m going to find the rest of the phone, I’ll have fun with it later and let you know more then.

In the mean time the only thing I can tell you about the functionality was partially thanks to the new Mac Book Pro I have too. The iTunes install was easy, streamlined yet it appeared not to work. I left it off last night and when I plugged it in just now I am pleased to see that I have all my iPhone 5 Apps on my iPhone 6 just where I left off.

The images all uploaded to my Mac too allowing me to distribute them to my cloud storage later and thus far I’m LOVING my new Apple Experience.

I’m really feeling the immediate benefit and productivity surge at work as well as at home too! My Mac Book Pro, iPhone 6 and I are having a whale of a time with it, all I can say is why did I ever bother with Windows?!?

I should have made this transition a long time ago, I’m not missing my PC or Laptop a single little bit!!

So what about you?! Do you have an iPhone 6? Are you a convert from Android or are you an advocate for Samsung?

Let us know in the comments below, or tweet us @TheNovaAgency. We want to know what you think!

The Two Things I Think Everyone Should Know How To Do On Twitter And Facebook

By | Business, Social Media, Technology | No Comments

Facebook-twitter-featurebp

Forgive me if what you are about to read are well known tricks in your Social Media Bag. Some of you may even ‘tut’ in disgrace but I do not mind. Perhaps I should have brought this to the attention of my followers long ago but it only just hit me that I regularly see people complaining about problems that these two tricks resolve.

And it hit me it wasn’t that they were forgetting to do it, no it was that they have never been told.

So do forgive me if this is all old news to you but allow me to bring these old tricks to light once more to aid the thousands of new users joining the plains of the Social Media world every day.

1. How to Make Sure That All Of Your Followers See Your Tweet To Another Account.

Are you a Social Media marketer who regularly checks analytics and think that some of your tweets to other accounts just do not have the same reach?

Or do you simply like to know that all of your followers can see when you tweet another follower?

Well then this tip is for you.

When Twitter guides you through the first steps in creating your first Tweet it fails to point out one major factor.

If you Tweet someone like this:

Blog Post 23.07.14 (1)

Without ANYTHING before the @ then the only accounts that will see that tweet are those that follow BOTH you and that account.

This can severely cut into the exposure of your tweets limiting your engagement and potentially impacting future business.

In order to avoid this and ensure that all of your followers see your Tweet you just have to put something else before the @

For Example:

Blog Post 23.07.14 (2)

OR EVEN

Blog Post 23.07.14 (3)

And there you have it as simple as a ‘.’

I think it’s shocking, SHOCKING, that Twitter doesn’t teach you this when you first sign up

movies-mean-girls-still-7

2. How To Control Everything On Your Facebook Profile

On a daily basis I read someone worried about a post being put onto their Facebook profile without his or her permission.

Or worried that a post might be uploaded when they have limited access to Facebook and so cannot take the post down.

And they are worried for good reason. More and more employers are admitting to checking current employers out on Facebook and if they don’t like what they see will bring in the employee for a warning or outright fire them.

Even worse there has been a dramatic increase in employers not hiring future employees over what they have managed to discover online. That means that if your security settings aren’t top notch that recent status that your friend has tagged you in, you know the one about you drinking until you passed out, can mean you loosing out on a job.

Well there is a simple security setting that allows you to verify any posts about you or any posts onto your wall.

To activate this setting follow these simple steps:

1. Click on Settings in the drop down option by your profile name

BP 02.07.14 1

2. Look to the left hand side and select ‘Timeline and Tagging.’

Blog Post 23.07.14 (4)

3. This is a pretty useful page full of settings to help protect you on Facebook. The one we’re interested in however, is the following:

Blog Post 23.07.14 (5)You will want to select ‘Edit’ just to the side of ‘Review posts friends tag you in before they appear on your timeline?’

4. Simply click on ‘Disabled’ and it will allow you the option to Enable this feature.  This means that from now on whenever someone tags you in a status or photo it will not show up on your timeline until you have verified it!

Blog Post 23.07.14 (6)

I know everyone’s a winner right:

JLaw GIF

There you go, two simple tips that I believe every one should know. Hopefully you will find at least one of them extremely helpful.

Let me know if you need anymore help with either of the above! Simply tweet me at @HWalshNDM or e-mail me h.walsh@novadigitalmedia.com

 

What Is Cloud Storage? And Why Is It The Future?

By | Apps, Business, Technology | 3 Comments

cloud-banner

What is Cloud Storage?

Cloud Storage is becoming more and more popular but what is this ‘Cloud Storage’ exactly? Cloud Storage is a term for storing digital data on a remote server accessible via the web.  There are many uses to cloud storage for example backing up personal data, backing up software and general storage. The Term “Cloud Computing” was believed to have been coined first by Joseph Licklider in the 1960’s however, the use wasn’t commercialised until the mid 2000’s with Amazon launching there S3 service in 2006. I know what you may all be thinking, storing all my data in a random location is surely not as safe as storing it on the USB I carry around with me? Well Mega has pioneered in the Encryption world with an encryption method that uses an advanced AES algorithm. What does this do you ask? Well this gives users the ability to encrypt all their data and even Mega cannot access your files because they do not know the key you have encrypted the files with. Kim Dotcom the owner of Mega set a reward of up to €10,000 to the first person to hack into this system. So far there hasn’t been a single successful attempt.

So Why Is Cloud Storage The Future?

With 180 Million people using cloud storage, 65% of US companies shifting to the cloud storage since 2011 and even more converting across around the world every day, it’s hard not to think that the future will be stored on a remote server.

So Which Service Should I Choose?

There are hundreds of Cloud Storage sites online but which one should you choose? The big hitters in cloud storage world are Dropbox, Google Drive, One Drive, Box, iCloud and Mega. Each one of these provide a FREE storage space ranging from 2GB to 50GB.

Dropbox

Dropbox is the most recognised and most popular service in the storage world with a long term membership base and easy to use features.  It is it’s ever growing membership and easy to sync options,  It should be taken into consideration however, that they only provide free users with 2GB upon signup – the smallest free offer of the large companies.

Google Drive

Google Drive is another one of Google’s FREE additions to their Gmail accounts. Google Drive gives you a large 15GB FREE upon signup to Google. With many features the same as Dropbox and an amount 7 times more than Dropbox, Google is soon to become the bigger cloud storage company.

iCloud

iCloud is a prefect storage solution for anyone using an apple device, as iCloud allows you to backup all your devices to one central storage account. However, they only give you 5Gb for free. Therefore if you backup more than one device you will very quickly use up all your online space. However, if you are not using an apple device then you are much better off with another service such as Mega.

Mega

Mega is the bigger and better rebirth of Megaupload. The US government shut down Megaupload in 2012 on copyright infringement grounds due to thousands of users uploading pirated copies of popular Films, TV shows, Software, Music amongst other things. Since then Kim Dotcom the owner of Mega & Megaupload has made a extremely secure site with a massive 50GB FREE upon signup and an untouchable approach to copyright infringement.

My conclusion

The Mega website is the greatest of them all as far as protection and storage space, It provided you a very large storage with protection from even the company themselves. I strongly suggest you try out Mega, even if it is just to store a few files. If you have any Questions at all about Cloud Service please do get in contact! Either Tweet @CLyonsNDM or e-mail info@novadigitalmedia.com

How To Block Game Invites & Spoiler Accounts On Facebook & Twitter

By | Essex, Social Media, Technology | No Comments

Do-You-Want-To-Play-Candy-Crush

To celebrate Social Media Day we thought we would share with you two of our favourite tips for Facebook and Twitter. Trust us these tips will vastly improve your Social Media experience!

So without further ado here they are!

Our Favourite Facebook Tip

How to Block An App on Facebook

This is the one that I see crop up over and over again on my Facebook newsfeed.  In fact posts begging for people to stop sending them ‘Candy Crush’ or ‘Farmville’ invites is such a regular theme that it is what prompted me to write this blog post in the first place!  I’m sure you’ve been on the receiving end of one of these annoying requests, the mosquitos of the online world.  Or you are one of those who love the games and in order to progress to the next level send out pleas for help to your loyal, wonderful friends.

And who can blame you that is what friends are for right?  But whether you are the receiver or the ‘sendee’ there is something you can do to save your friendship before the addiction of the game or the influx of invites breaks you down to the point of despair.

Follow these simple steps for your own peace of mind and enjoy an app free Facebook today!

1)   Log into your Facebook account.  Select ‘Settings’

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2)   Look to the left and select ‘Blocking

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3)   It will bring you to the following page:

BP 02.07.14 3

This is a pretty helpful page that can help you conquer a few different annoying notifications on Facebook.  You can restrict what a certain friend sees on your profile (without their knowledge) or block event invitations if someone you know is prone to doing so.

But that’s not what we’re here for right now, right now we want to know how to block a specific App and any invites it comes with.

To do this there are two different options:

1)   Type the name of the friend who keeps sending you the invite.  This works if there is only one repeat offender and there is the added option to block any future App invites no matter the App.

2)   Block an app completely.  This will prevent the App from gaining any information from your Facebook Page and will block all invites from any of your friends playing that particular App.  This is the option I tend to opt for.

And there you have it!

Our Favourite Twitter Tip

How To Mute An Annoying Twitter Account

Has your Boss started Tweeting about and only about work?

Is a particular friend of yours posting spoilers about Game Of Thrones?

Is a company spamming you with uninteresting content a bit too much?

Yet still you do not want to un-follow them in fear of rudeness (A very British problem) or even worse that it might force their hand into un-following you.

Well Twitter may have presented you with an answer. In their infinite wisdom Twitter recently introduced (with little fanfare) a mute function that allows you to effectively ‘silence’ another account.

To do this, like with Facebook, there are two ways:

1) Straight from your newsfeed. All you have to do is click on ‘More’ at the bottom of the tweet and click ‘Mute @_________’

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2) From their account. If you have taken some time to look through their account, debate whether you should, and then come to the decision that yes you need a break from their tweets for just a little while you can click on the ‘gear’ symbol to the left of the ‘following’ tab then select ‘Mute @_________’

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Once you have selected the mute function their Tweets will no longer plague your Twitter feed. More importantly they will not know that you have blocked them ignorance really is bliss in this instance.

We know what you are thinking, as online marketers are we not worried that you will now go and mute our Twitter account. Honestly it hadn’t even crossed our minds because even if you were to ‘mute’ our account as long as the content we send out is interesting and of value you will still see it.

How?

Well you will still be able to see a Tweet from a muted account if it is Re-tweeted by an account you follow. Or if we think that a Tweet will be of particular use to you and directly tweet you via your handle you will still be able to see the Tweet.

So if you put out great content (and we think we do) then the mute function will not affect you!

We hope these two tips help you, if you would like to talk to anyone about how to make the most of your Social Media experience feel free to tweet @HWalshNDM or e-mail her on h.walsh@novadigitalmedia.com

Why Websites Are Not A COST To Your Business!

By | Business, Essex, Web Design | One Comment

Cost:

‘an amount that has to be paid or spent to buy or obtain something’

Two words that resonate from that definition by Google are:

• Paid
• Spent

Well what do those words mean?

Paid:
• To give
• To settle
• To suffer in retribution
• To transfer money
• To repay
• To pay in debt

Spent:
• Used up; Consumed
• Having come to an end
• Depleted of energy
• Tired; Worn Out; Exhausted
• Used Up, Consumed

Do these sound like words you want to use to describe the process of acquiring your businesses most valuable asset?!

Nova Digital Media have coined a phrase we use to describe the commercial release of funds to create a digital presence online for your business:

Corporate Digital Investment

Why use “’Investment’ to describe a website?

Define Investment: (thefreedictionary.com)

• Property or another possession acquired for future financial return or benefit
• A commitment, as of time or support
• The act of investing effort
• A thing invested in such as a business

Sound more like the words you want to hear?

One of the largest problems Web Designers face when selling their wares is cost, as soon as you concern yourself with cost you are fighting a losing battle, there will always be someone else out there willing to offer cheaper website than you.

At Nova we sell on value, our websites are valuable assets that increase revenue and give your business a direct online benefit.

For example an ecommerce website that brings a business 40% of their revenue should have at least 40% of the marketing budget allocated to ensure that revenue is sustained right?

Then why oh why do most people buy on price and not return of investment?!

It’s crazy!!

The best analogy I’ve ever used to accurately describe this insane buy on price situation is the “Build me a house” model.

Picture, if you will, someone asking a builder they have never met before, “build me a house!”. The builder then a little surprised by this blunt request agrees reluctantly, then without anymore being said the Home owner follows up with a classic question…”Oh and how much will that be?”

How would the builder then explain what considerations need to go into building a house:

  • What plot of land to use and where?
  • Which Architect to use…?
  • What size is the house?
  • How many rooms?
  • What is the function of the rooms?
  • What materials are required (structurally / aesthetically)?
  • What materials are wanted (wood / metal / glass)?
  • Which professionals do you want working on the job?

Imagine the huge variables involved in the “costs” that are building up.

As you can imagine there are too many assumptions to make for the builder to simply pluck a figure from the air. Of course with experience the builder could say a figure and constrict the buyers dreams by fitting limiting their choices but we’re not building a house and we don’t believe in constraint.

One way to do it would be to say to the buyer, “My hourly rate is £xxx, resources are not included within that fee and I do not know how long the build will take.” Not a very comforting concept, you may as well hand the builder a signed cheque and let him fill out the amount.

Our considerations for Internet Marketing are in many ways the same as the builder but we have “revenues” coming back to consider building into your Internet strategy.

The main question is – How much money do you want to make from your website?

  • How big is the site?
  • What does the site do?
  • How much content have you got / do you need?
  • Do you have photos / Are they good enough?
  • Which coders will we need?
  • Will you need photography or copy writing services?

Consider we are building your online shop front, your 2-way communication with your clients and integrated marketing solutions to grow your business.

Deciding what is best for you and your business and what other external considerations need to be used in tandem with your website should not be something you rush into with the best “price”, and definitely not something taken without serious advice and consideration.

Long term goals, milestones and task need to be considered. Does the company you’re working with match your values and ideas? Are you comfortable with them? Do you trust them? Will they be there to support you in a year or two?

30% of all start-up businesses fail in the first year so it is important to consider if the company you’re working with is established, respected and most of all if you like the work they have done in the past.

Nova have adopted a very simple 4-stage process to guide our clients through the battle field of unlimited choice and infinite possibilities and it all begins with professional and serous consultancy in the form of a fact finding meeting. This meeting can be in person or over Skype or phone, and takes anything from 30 minutes or more.

After all we have no idea what you want to achieve from your website! Our mission is to fact find and discover what it is you would like to have, what you need and what you have to have to do to hit goals.

For example; Do you need to be found on Google for certain search terms? Do you have systems in place to sell you services internally? Do you have a CRM and would you like your web leads to be injected straight in? Do you use Social Media and if not which platforms would be best for you?

This is just the tip of the iceberg and there are plenty of other considerations to take into account as well.

If you want to have a serious Internet presence, if you need results driven solutions just call a company like Nova that acts professionally enough not to just take your money without question.

For clear blue-sky solutions for your business call Nova Digital Media or The Nova Agency Today on 01708553320.