The Passion Of The Pizza

By 20th August 2013Apps, Social Media

The Passion Of The Pizza

The passion of the pizza in the office has reached boiling point! After discussing a bad Marketing Campaign from my favourite Pizza joint, things started getting heated to the point where the words “prove it” and ‘show me then’ were thrown around, and at Nova we put our money where our mouth is! Fast forward ten minutes and 4 pizzas were making their way to Nova’s offices!


Papa John’s Marketing Plea!

Papa John’s still has a lot to answer for as far as I’m concerned as their £9.99 text deals are outrageously under advertised to staff and it’s caused 2 full blown arguments with myself and the Basildon Store as well as my Chief Web Developer and the Upminster Store.  Although my experience was slightly less problematic than Mike’s in the sense I wasn’t verbally abused by staff the manager of the store still argued with me about £0.50 as their minimum delivery charge is £10.50!

Tell me how I can take advantage of a £9.99 pizza if I have to order £10.50 to get the free delivery?!

So we decided to put both our favourite Pizza deliveries to the test!


Pizza Thunder Dome – 2 Pizzas ordered, 1 Pizza Wins!

The 2 stores that are unwittingly going head to head are:

Dominos Elm Park, Hornchurch, RM12 5AS (3.5 miles away)


Papa John’s, Dagenham, Romford, RM9 5AG (3.0 miles away)

So Papa John’s have the edge geographically, but will they utilise that edge and get the pizza here any quicker?


The Order

It just so happens that both pizza chains offer a 2 for Tuesday Deal so that makes selecting what to order easier, then we decided to choose similar pizzas to reduce the variable factors.

What we want to order:

To keep things the same we decided to order the Pizza Companies suggested best pizza (according to their standard menu) and a Pepperoni with the best Stuffed Edge available.

From Papa John’s we’ve ordered the Papa’s Favourite and Double Pepperoni and added a stuffed edge to the Pepperoni.

From Dominos as there isn’t an equivalent of Papa’s Favourite we’ve ordered a Meat Feast and a Pepperoni Passion with the Hot Dog Stuffed Edge.

What we thought of the choices available to us:

Papa John’s have some great varieties of pizza available all seemingly well thought out and authentic seem to be lacking in the options for extras like stuffed edge and base options.

Dominos on the other hand have a large selection of stuffed edge possibilities and even more options for type of base, making the chances of creating a custom pizza a lot easier.

Dominos Wins!


The Technology

How the Apps weighed up:

I happened to have the Dominos App and true to Papa John’s, Helena had the Papa John’s App, both were ordered from iPhone 5 and using the same Wi-Fi signal so the least possible external interference possible.20130820_121937

The look and feel of the 2 apps were OK in different ways with Dominos taking the lead due to their design being slightly more polished and modern. The designs were very different the functionality of ordering the food was very similar.

The food was ordered easy enough with mistakes on both apps meaning we had to start again. The apps both look similar when selecting the pizza with Dominos taking the edge due to the pizza image being larger and the text slightly easier to read.

During the ordering process I used the menu to decide which pizzas I wanted and then went to the checkout and presented was presented with a cost of £38 for the pizzas at this stage, Helena on the other hand ordered from the deals menu after reaching the same problem and we both headed off to the cart.

Neither app added the 2 for Tuesdays Voucher Code nor did they intelligently suggest the discount which is bad kudos for both of them really, hopefully they aren’t assuming ignorance will gain them more profit in the short term!



This meant we had to reorder the pizza through the deals section. Which a second time round was quicker and although painless wasted precious minutes for both apps.

We were also hung up from VISA as my company card had not been used so the VISA verification page  came up and prevented Helena from going forward. I struggled as (take note VISA) the non mobile responsive version of their verification form came up and we couldn’t see the text once we had typed it into the fields, which caused Helena to error out and have to start again with another already established account and card, for Papa John’s. This took Helena a few minutes and now we are even.

What does this tell you? Both Apps are designed to not optimise on deals, both are simple to order with Dominos allowing more detail on the customisation and a more polished modern interface.

Dominos Wins!


The Wait

Dominos arrived a few minutes ago which is closer, as the crow flies but the fact that the dominos went through a few minutes earlier than the Papa John’s means it was only a few minutes earlier.

The guy also had to call and ask us where to go where as Papa John’s guy arrived, and headed straight towards the door. Although we prompted him out the window.

We think that it should go to Domino’s purely on the fact that what you want when you wait is not to have to wait and Domino’s simply got here first!

pizza (1)pizza (2)

Dominos Wins!


The Pizza

The pizzas were both hot, good start.

When laid side by side I couldn’t help but notice that the Dominos looked slightly over done, from the pictures I think you’ll agree, that said the proof is in the tasting so ignoring crust first we went and dug in. The outcome was that Papa John’s won, by 1 point.

We decided not to allow Dominos delicious Hot Dog stuffed crust sway our decisions as Papa John’s menu does not feature anything quite like it.  Papa John’s did however, surprise us with a an additional green chilli which I have never seen before (although I have been informed that they’re supposed to) and I am a big fan of chilli’s, however like the Hot Dog crust it would be unfair to compare.

We did a Pepperoni taste test on our office dominos fan boy and he couldn’t tell the difference so although a large debate went on and lots of score mongering was being thrown around to try and sway the scores, the proof in the tasting was Papa John’s win 21 to 20 out of a potential 25.

pizza (3)pizza (4)

Papa John’s Wins!


The Social Media

Come on we’re a digital agency! We of course want to judge there social media, we tweeted both parties to let them know what we were doing and not only did Dominos reply but they wished us a pleasant meal BEFORE the pizza arrived!

That’s how to do it. Responding to your clients quickly, accurately and positively. That’s why you have 100,000 followers Dominos (a tad more than Papa John’s 2,000+)

So hands down win to Dominos who beat Papa John’s on delivery twice today.

Dominos Wins!


The Conclusion

Well the taste test was inconclusive and problematic with the inconsistencies in Pizza Selections and too much debate in the office over what I consider nit picking differences in the quality and presentation. The fact is I ate 4 pieces of pizza for lunch instead of a boring sandwich!

Dominos Wins!

John Palmer

Author John Palmer

If you have ANY questions regarding Consultancy or any advice of your own let me know! Leave a comment below, Tweet me @_NovaJohn, leave a comment on our FB page or find me on LinkedIn.

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